VLUME Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VLUME's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VLUME.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VLUME
App Name : VLUME
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : VLUME INC
Publisher : Instagram
Total creative ads during the time period : 17
Duration : 840
Popularity : 2,691
Check ASO Keywords of VLUME
2. VLUME’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VLUME in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VLUME in the recent period. As of 2020-12-23, among the VLUME‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-23, VLUME's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-12-23, VLUME‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of VLUME
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VLUME. We can see some advertising trends.
Top 1 Ad Creative of VLUME
Ad Details ：
Headline ：VLUME For Free in Glendale
Text ：Do you live in Glendale? Want to enjoy unlimited number of ebooks and audibooks?
Here's how you can enjoy the largest Armenian digital library for FREE
1. Download VLUME
📲 𝐈𝐎𝐒: https://vlume.com/download/ios
📲 𝐀𝐧𝐝𝐫𝐨𝐢𝐝: https://vlume.com/download/android
2. Skip the subscritpiton
3. Go to settings >> Institution Membership >> Glendale Library Arts & Culture
4. Enter your library's membership ID and PIN
5. Enjoy VLUME for FREE
If you're still not a Glendale Library, Arts & Culture member, you can learn more info here https://vlume.com/vlume-glac-partnership/
#vlumeapp #Glendale #GLAC #library
Top 2 Ad Creative of VLUME
Ad Details ：
Headline ：VLUME For Free in Glendale
Text ：Do you live in Glendale? Want to enjoy unlimited number of ebooks and audibooks?
Here's how you can enjoy the largest Armenian digital library for FREE
1. Download VLUME
📲 𝐈𝐎𝐒: https://vlume.com/download/ios
📲 𝐀𝐧𝐝𝐫𝐨𝐢𝐝: https://vlume.com/download/android
2. Skip the subscritpiton
3. Go to settings >> Institution Membership >> Glendale Library Arts & Culture
4. Enter your library's membership ID and PIN
5. Enjoy VLUME for FREE
If you're still not a Glendale Library, Arts & Culture member, you can learn more info here https://vlume.com/vlume-glac-partnership/
#vlumeapp #Glendale #GLAC #library
Top 3 Ad Creative of VLUME
Ad Details ：
Headline ：VLUME For Free in Glendale
Text ：Do you live in Glendale? Want to enjoy unlimited number of ebooks and audibooks?
Here's how you can enjoy the largest Armenian digital library for FREE
1. Download VLUME
📲 𝐈𝐎𝐒: https://vlume.com/download/ios
📲 𝐀𝐧𝐝𝐫𝐨𝐢𝐝: https://vlume.com/download/android
2. Skip the subscritpiton
3. Go to settings >> Institution Membership >> Glendale Library Arts & Culture
4. Enter your library's membership ID and PIN
5. Enjoy VLUME for FREE
If you're still not a Glendale Library, Arts & Culture member, you can learn more info here https://vlume.com/vlume-glac-partnership/
#vlumeapp #Glendale #GLAC #library
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 63 | 63 | 63 |
| Popularity | 395 | 394 | 393 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Australia,Canada,United Kingdom,United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for VLUME in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free VLUME's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VLUME, you can click the app name below to view related reports, or you can find more info in ASOTools.