Voilà Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Voilà’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Voilà.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Voilà

App Name : Voilà

Logo

Voilà-SocialPeta

OS : Android

Network : Facebook,Instagram,YouTube

Developer : Sobeys Inc

Publisher :

Total creative ads during the time period : 77

Duration : 73

Popularity : 4,665

2. Voilà’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Voilà in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Voilà in the recent period. As of 2020-09-07, among the Voilà‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Voilà’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Voilà‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Voilà

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Voilà. We can see some advertising trends.

Top 1 Ad Creative of Voilà

Ad Details :

Headline :Voilà by Sobeys

Text :Less waiting. More shopping. Choose the 1-hour window that works for you and get your groceries delivered to your door.

Top 2 Ad Creative of Voilà

Ad Details :

Headline :Voilà by Sobeys

Text :Why get your groceries delivered with Voilà? Because your order is guaranteed fresh or it’s free.* How do you like them strawberries? *See terms and conditions at voila.ca

Top 3 Ad Creative of Voilà

Ad Details :

Headline :voila.ca

Text :We’re here to bring you the goods. Thousands of products. No letdowns.* Just another few reasons to order with Voilà. *See terms and conditions at voila.ca

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 27 19
Popularity 130 120 99
Dimensions 320 x 400 320 x 400 720 x 900
Creative Type Video Video Video
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries United Kingdom,United States,Australia,Canada United Kingdom,Canada,Australia,United States United States,Australia,Canada,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Voilà in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Voilà’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Voilà, you can click the app name below to view related reports.