Voilà Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Voilà's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Voilà.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Voilà
App Name : Voilà
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer :
Publisher : Instagram,Facebook
Total creative ads during the time period : 435
Duration : 262
Popularity : 56,184
Check ASO Keywords of Voilà
2. Voilà’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Voilà in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Voilà in the recent period. As of 2021-03-15, among the Voilà‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Voilà's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Voilà‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Voilà
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Voilà. We can see some advertising trends.
Top 1 Ad Creative of Voilà
Ad Details ：
Headline ：Voilà by Sobeys
Text ：Less waiting. More shopping. Choose the 1-hour window that works for you and get your groceries delivered to your door.
Top 2 Ad Creative of Voilà
Ad Details ：
Headline ：Voilà by Sobeys
Text ：Get your family comfy and stay comfy. With thousands of products to choose from, you just have to lift one finger. Pick a time and we’ll deliver the food you 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 ordered. No letdowns*. Voilà by Sobeys. Your groceries delivered. Just like that. *See terms and conditions at voila.ca
Top 3 Ad Creative of Voilà
Ad Details ：
Headline ：Voilà by Sobeys
Text ：Why get your groceries delivered with Voilà? Because your order is guaranteed fresh or its free*. Now that’s our cup of tea. Voilà by Sobeys. Your groceries delivered. Just like that. *See terms and conditions at voila.ca
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 165 | 73 | 73 |
| Popularity | 532 | 479 | 478 |
| Dimensions | 320 x 400 | 600 x 600 | 338 x 600 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 1 | 1 |
| Countries | Canada | United Kingdom,Canada,United States,Australia | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Voilà in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Voilà's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Voilà, you can click the app name below to view related reports, or you can find more info in ASOTools.