VW Experience Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VW Experience's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VW Experience.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VW Experience
App Name : VW Experience
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Volkswagen do Brasil Ltda
Publisher : Instagram,Facebook,Km/h,BrighterMonday Jobs,SIM Card Recover & Manager,Battery Saver Master - Optimize Battery Usage Free,Radio Online România
Total creative ads during the time period : 121
Duration : 257
Popularity : 10,401
Check ASO Keywords of VW Experience
2. VW Experience’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VW Experience in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VW Experience in the recent period. As of 2021-03-16, among the VW Experience‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, VW Experience's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.91%,
Audience Network's proportion is 25.91%,
Instagram's proportion is 25.91%,
Messenger's proportion is 22.27%,
's proportion is .
In the date of 2021-03-16, VW Experience‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of VW Experience
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VW Experience. We can see some advertising trends.
Top 1 Ad Creative of VW Experience
Ad Details ：
Headline ：Nuevo Nivus
Text ：¡Llegó Nivus, tu nuevo VW! Versátil, moderno y conectado. Equipado con VW Play, Motor 200 TSI, Keyless Access, Frenado Autónomo de Emergencia (AEB) y mucho más. ¿Listo para tu nuevo VW? #NuevoNivus #UrbanSUV
Top 2 Ad Creative of VW Experience
Ad Details ：
Headline ：Nuevo Nivus
Text ：¡Llegó Nivus, tu nuevo VW! Versátil, moderno y conectado. Equipado con VW Play, Motor 200 TSI, Keyless Access, Frenado Autónomo de Emergencia (AEB) y mucho más. ¿Listo para tu nuevo VW? #NuevoNivus #UrbanSUV
Top 3 Ad Creative of VW Experience
Ad Details ：
Headline ：Nuevo Nivus
Text ：¡Llegó Nivus, tu nuevo VW! Versátil, moderno y conectado. Equipado con VW Play, Motor 200 TSI, Keyless Access, Frenado Autónomo de Emergencia (AEB) y mucho más. ¿Listo para tu nuevo VW? #NuevoNivus #UrbanSUV
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 30 | 30 | 25 |
| Popularity | 144 | 143 | 121 |
| Dimensions | 600 x 600 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Cuba,Panama,Spain,Mexico,Chile,Venezuela,Argentina,Colombia,Paraguay,Peru | Paraguay,Mexico,Venezuela,Cuba,Chile,Argentina,Colombia,Peru,Spain,Panama | Paraguay,Mexico,Venezuela,Cuba,Chile,Argentina,Colombia,Peru,Spain,Panama |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for VW Experience in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free VW Experience's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VW Experience, you can click the app name below to view related reports, or you can find more info in ASOTools.