Waitrose & Partners Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Waitrose & Partners's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Waitrose & Partners.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Waitrose & Partners
App Name : Waitrose & Partners
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Waitrose Limited
Publisher : Instagram,Facebook,Salad Recipes - Salads from all around the World,Pakistani Recipes in English,Cheese Lasagna Cooking -Italian Baked Pasta,Ree Drummond Recipes
Total creative ads during the time period : 665
Duration : 430
Popularity : 59,455
Check ASO Keywords of Waitrose & Partners
2. Waitrose & Partners’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Waitrose & Partners in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Waitrose & Partners in the recent period. As of 2021-03-15, among the Waitrose & Partners‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 32.26%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.48%, Carousel category's proportion is 32.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Waitrose & Partners's the proportion of networks impressions are placed like this:
Instagram's proportion is 41.44%,
Facebook's proportion is 37.49%,
Audience Network's proportion is 10.54%,
Messenger's proportion is 10.54%,
's proportion is .
In the date of 2021-03-15, Waitrose & Partners‘s network with the most ads is Instagram and its proportion is 35.48%.
3. Top 3 Ad Creative Analysis of Waitrose & Partners
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Waitrose & Partners. We can see some advertising trends.
Top 1 Ad Creative of Waitrose & Partners
Ad Details ：
Headline ：Fairy
Text ：Choose Fairy Antibacterial, for 24 hour bacteria protection for your sponge. #FairyAntibac
Top 2 Ad Creative of Waitrose & Partners
Ad Details ：
Headline ：NEW Sproud Unsweetened 0% sugar
Text ：No compromise on taste
Top 3 Ad Creative of Waitrose & Partners
Ad Details ：
Headline ：NOW AT WAITROSE 25% OFF
Text ：Buy your Sproud at Waitrose
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 215 | 212 | 73 |
| Popularity | 955 | 808 | 489 |
| Dimensions | 720 x 720 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 3 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Waitrose & Partners in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Waitrose & Partners's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Waitrose & Partners, you can click the app name below to view related reports, or you can find more info in ASOTools.