Walking Dead: Road to Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Walking Dead: Road to Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Walking Dead: Road to Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Walking Dead: Road to Survival
App Name : Walking Dead: Road to Survival
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Scopely
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,PhotoGrid Video Collage maker,Facebook,开箱模拟器 for 皇室战争,White Trip
Total creative ads during the time period : 1,568
Duration : 1,961
Popularity : 225,640
Check ASO Keywords of Walking Dead: Road to Survival
2. Walking Dead: Road to Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Walking Dead: Road to Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Walking Dead: Road to Survival in the recent period. As of 2021-01-07, among the Walking Dead: Road to Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-07, Walking Dead: Road to Survival's the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-07, Walking Dead: Road to Survival‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Walking Dead: Road to Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Walking Dead: Road to Survival. We can see some advertising trends.
Top 1 Ad Creative of Walking Dead: Road to Survival
Ad Details ：
Headline ：The Walking Dead: Road to Survival
Text ：
Top 2 Ad Creative of Walking Dead: Road to Survival
Ad Details ：
Headline ：Walking Dead: Road to Survival
Text ：The Walking Dead: Road to Survival is the official strategy RPG game of The Walking Dead. Join Rick, Michonne and other iconic Walking Dead characters and build your ultimate team of survivors as you battle through the zombie apocalypse. The Walking Dead: Road to Survival is the definitive zombie...
Top 3 Ad Creative of Walking Dead: Road to Survival
Ad Details ：
Headline ：Play to Find Out!
Text ：How long can YOU survive in The Walking Dead?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 433 | 222 | 343 |
| Popularity | 999 | 997 | 959 |
| Dimensions | 400 x 400 | 600 x 314 | 1080 x 1080 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 3 |
| Countries | Spain,Austria,Norway,United States,Italy,Malaysia,Brazil,Korea,Svalbard and Jan Mayen Islands,United Kingdom,Poland,Switzerland,Australia | Lesotho,Seychelles,Niue,Malaysia,Russia,Eq.Guinea,Croatia,Colombia,Palau,Djibouti,The British Virgin Islands,Fiji,Norfolk Island,Cote d'lvoire,Grenada,Bonaire, Sint Eustatius and Saba,Yemen,Spain,Tajikistan,Dominica | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Walking Dead: Road to Survival in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Walking Dead: Road to Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Walking Dead: Road to Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.