Washington Post Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Washington Post's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Washington Post.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Washington Post
App Name : Washington Post
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : The Washington Post
Publisher : Instagram,Facebook,梦幻花园 (Gardenscapes),Tap Tap Music-Pop Songs,GulogGratis,Fotor - Photo Editor&Collage
Total creative ads during the time period : 207
Duration : 972
Popularity : 15,419
Check ASO Keywords of Washington Post
2. Washington Post’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Washington Post in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Washington Post in the recent period. As of 2021-03-15, among the Washington Post‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Washington Post's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.34%,
Instagram's proportion is 26.34%,
Audience Network's proportion is 23.66%,
Messenger's proportion is 23.66%,
's proportion is .
In the date of 2021-03-15, Washington Post‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Washington Post
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Washington Post. We can see some advertising trends.
Top 1 Ad Creative of Washington Post
Ad Details ：
Headline ：Antarctica just hit 65 degrees, its warmest temperature ever recorded
Text ：HEY TRUMPERS, IS CLIMATE CHANGE STILL A HOAX?! "Antarctica has broken its warmest temperature ever recorded." Occupy Democrats for more.
Top 2 Ad Creative of Washington Post
Ad Details ：
Headline ：A rural S.D. community ignored the virus for months. Then people started dying.
Text ：Many in this rural community ignored the virus for months, not bothering with masks or social distancing. Then people started dying.
Top 3 Ad Creative of Washington Post
Ad Details ：
Headline ：Washington Post
Text ：The same great journalism you love. Bring it wherever you go.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 2 | 6 | 85 |
| Popularity | 993 | 572 | 261 |
| Dimensions | 960 x 960 | 960 x 960 | 750 x 750 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 2 |
| Countries | Australia,United States,Canada,United Kingdom | Morocco,Indonesia,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Washington Post in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Washington Post's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Washington Post, you can click the app name below to view related reports, or you can find more info in ASOTools.