Watermelon Merge Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Watermelon Merge's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Watermelon Merge.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Watermelon Merge
App Name : Watermelon Merge
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Brilliant Games Private Ltd.
Publisher : Facebook,Instagram
Total creative ads during the time period : 80
Duration : 40
Popularity : 5,915
Check ASO Keywords of Watermelon Merge
2. Watermelon Merge’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Watermelon Merge in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Watermelon Merge in the recent period. As of 2021-03-15, among the Watermelon Merge‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Watermelon Merge's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.3%,
Facebook's proportion is 25.89%,
Audience Network's proportion is 25.31%,
Messenger's proportion is 22.5%,
's proportion is .
In the date of 2021-03-15, Watermelon Merge‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Watermelon Merge
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Watermelon Merge. We can see some advertising trends.
Top 1 Ad Creative of Watermelon Merge
Ad Details ：
Headline ：Merge Watermelon
Text ：Wassermelone, Wassermelone, große Wassermelone!
Top 2 Ad Creative of Watermelon Merge
Ad Details ：
Headline ：Merge Watermelon
Text ：수박, 수박, 어, 큰 수박!
Top 3 Ad Creative of Watermelon Merge
Ad Details ：
Headline ：Merge Watermelon
Text ：西瓜，西瓜，呃，大西瓜！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 39 | 39 |
| Popularity | 356 | 350 | 339 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 20 | 20 | 20 |
| Countries | Germany,Korea,South Africa,Vietnam,India,Taiwan,Fiji,Japan,Brazil,Indonesia,France | Korea | Taiwan,Korea,South Africa,Vietnam,India,Fiji,Indonesia,Japan,Brazil,France,Germany |
| Language | German | Korean | Norwegian |
Through the above analysis, we can see that the most effective channel for Watermelon Merge in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Watermelon Merge's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Watermelon Merge, you can click the app name below to view related reports, or you can find more info in ASOTools.