Watsons HK Shopping Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Watsons HK Shopping’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Watsons HK Shopping.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Watsons HK Shopping

App Name : Watsons HK Shopping

Logo

Watsons HK Shopping-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Watson's The Chemist

Publisher : Dog Scanner - #1 Dog Breed Identification,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,推方块 - 经典推箱子解谜华容道手游,电池管家-电池检测维护大师,Anti Dog Bark Whistle: Stop Dog from Barking,Rapala Fishing - Daily Catch,Bubble Ocean World - Best Adventures Bubble Shooter Game Puzzle

Total creative ads during the time period : 262

Duration : 911

Popularity : 14,648

2. Watsons HK Shopping’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Watsons HK Shopping in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Watsons HK Shopping in the recent period. As of 2020-09-07, among the Watsons HK Shopping‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 88.89%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.11%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Watsons HK Shopping’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 28.2%,

Facebook’s proportion is 23.93%,

Audience Network’s proportion is 23.93%,

Messenger’s proportion is 23.93%,

’s proportion is .

In the date of 2020-09-07, Watsons HK Shopping‘s network with the most ads is Instagram and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Watsons HK Shopping

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Watsons HK Shopping. We can see some advertising trends.

Top 1 Ad Creative of Watsons HK Shopping

Ad Details :

Headline :了解更多

Text :www.watsons.com.hk

Top 2 Ad Creative of Watsons HK Shopping

Ad Details :

Headline :好成分滿載的金盞菊撕拉面膜💛

Text :

Top 3 Ad Creative of Watsons HK Shopping

Ad Details :

Headline :好成分滿載的金盞菊撕拉面膜💛

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 15 15
Popularity 88 85 85
Dimensions 854 x 480 320 x 400 320 x 400
Creative Type Video Video Video
Network YouTube Messenger Instagram
Related Ads 1 1 1
Countries Hong Kong Hong Kong Hong Kong
Language English Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for Watsons HK Shopping in recent advertising is YouTube, and the main creative type is Video.

In conclusion: The above is a free Watsons HK Shopping’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Watsons HK Shopping, you can click the app name below to view related reports.