Watsons HK Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Watsons HK Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Watsons HK Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Watsons HK Shopping
App Name : Watsons HK Shopping
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Watson's The Chemist
Publisher : Instagram,Facebook,EDM Music - NCS Music 2020,Dog Scanner – Dog Breed Identification,Dog Sounds Simulator,Pomeranian Wallpaper
Total creative ads during the time period : 862
Duration : 1,168
Popularity : 55,630
Check ASO Keywords of Watsons HK Shopping
2. Watsons HK Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Watsons HK Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Watsons HK Shopping in the recent period. As of 2021-05-22, among the Watsons HK Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, Watsons HK Shopping's the proportion of networks impressions are placed like this:
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-22, Watsons HK Shopping‘s network with the most ads is Audience Network and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Watsons HK Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Watsons HK Shopping. We can see some advertising trends.
Top 1 Ad Creative of Watsons HK Shopping
Ad Details ：
Headline ：【使立消守護喉嚨第一道防線 唔洗擔心喉痛又作病】
Text ：【使立消守護喉嚨第一道防線 唔洗擔心喉痛又作病】
陳柏宇 Jason Chan提提你: 喉嚨成日乾又痛，唔通又作病？喺疫情下，更加要好好保護自己，守護喉嚨第一道防線，唔好畀細菌有機可乘！ 使立消橙味．維他命C喉糖，食一粒就有一個橙嘅維他命C * ，可以幫你滋潤喉嚨， 咁就唔怕細菌入侵啦！
*每粒喉糖含100毫克維他命C。根據食物安全中心資料，每100克重量的橙含有53.2毫克維他命C。
#使立消 #使立消橙味維他命C #陳柏宇 #守護喉嚨第一道防線 #喉糖 #滋潤喉嚨 #殺菌
Top 2 Ad Creative of Watsons HK Shopping
Ad Details ：
Headline ：【使立消守護喉嚨第一道防線 唔洗擔心喉痛又作病】
Text ：【使立消守護喉嚨第一道防線 唔洗擔心喉痛又作病】
陳柏宇 Jason Chan提提你: 喉嚨成日乾又痛，唔通又作病？喺疫情下，更加要好好保護自己，守護喉嚨第一道防線，唔好畀細菌有機可乘！ 使立消橙味．維他命C喉糖，食一粒就有一個橙嘅維他命C * ，可以幫你滋潤喉嚨， 咁就唔怕細菌入侵啦！
*每粒喉糖含100毫克維他命C。根據食物安全中心資料，每100克重量的橙含有53.2毫克維他命C。
#使立消 #使立消橙味維他命C #陳柏宇 #守護喉嚨第一道防線 #喉糖 #滋潤喉嚨 #殺菌
Top 3 Ad Creative of Watsons HK Shopping
Ad Details ：
Headline ：即玩#ColourMe美妝相機 💄📸
Text ：【全城熱推 !! 玩 #ColourMe美妝相機 💄📸 送你$10 現金券🎁】
戴口罩都要繼續做女神💃 快D 下載Watsons HK App📱 試玩 #ColourMe美妝相機👸🏻，線上即試唔同妝容，包括熱門口罩妝🤩 仲可以試齊MAYBELLINE眼妝、底妝及唇妝產品，輕鬆搵到理想美妝產品！ YouTuber 蛙姐 (肥蛙 -mandies kwok) 都已經試玩咗啦! 😍😍😍
依家玩 #ColourMe美妝相機，仲送你$10現金券🎁買MAYBELLINE產品滿$150即減$10✨於屈臣氏購物程式APP結帳前輸入優惠碼，即可享有優惠😍 等你日日都靚住過❣👉🏻即刻下載試玩📍 http://bit.ly/2NA5tk6
#hkwatsons #WatsonsBeauty #屈臣氏電子商店 #Maybelline #MaybellineHK #ColourMe美妝相機
優惠期由即日起至2021年4月15日。買MAYBELLINE 產品滿$150即可使用$10現金券。現金券可用於任何屈臣氏MAYBELLINE銷售點或於屈臣氏電子商店輸入$10現金優惠碼，即可享有優惠。實際價格由個別商戶決定。屈臣氏及MAYBELLINE保留最終決定權。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 42 |
| Popularity | 170 | 169 | 159 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 8 |
| Countries | Hong Kong | Hong Kong | Canada,United Kingdom,United States,Australia,Hong Kong |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Watsons HK Shopping in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Watsons HK Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Watsons HK Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.