Watsons SG - The Official App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Watsons SG - The Official App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Watsons SG - The Official App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Watsons SG - The Official App

App Name : Watsons SG - The Official App

Logo

Watsons SG - The Official App-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : A. S. Watson & Company, Limited

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,Fotor - Photo Editor & Collage,My Talking Angela,Sweet Selfie Camera:Beauty cam,photoselfie editor,地铁跑酷 - 官方中文版,Bible Study - Study The Bible By Topic,Alarm Clock

Total creative ads during the time period : 404

Duration : 496

Popularity : 24,133

2. Watsons SG - The Official App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Watsons SG - The Official App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Watsons SG - The Official App in the recent period. As of 2020-09-07, among the Watsons SG - The Official App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.0%, Carousel category’s proportion is 20.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Watsons SG - The Official App’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 47.89%,

Audience Network’s proportion is 17.37%,

Instagram’s proportion is 17.37%,

Messenger’s proportion is 17.37%,

’s proportion is .

In the date of 2020-09-07, Watsons SG - The Official App‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Watsons SG - The Official App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Watsons SG - The Official App. We can see some advertising trends.

Top 1 Ad Creative of Watsons SG - The Official App

Ad Details :

Headline :K-Beauty Best Hair ITEM, Root Booster Shampoo

Text :Buy Root Booster Shampoo Special Edition For Dry Scalp (Anti Hair Loss) 500ml online at Watsons Singapore. Besides GRAFEN, Watsons offer discount prices on Hair Loss products.

Top 2 Ad Creative of Watsons SG - The Official App

Ad Details :

Headline :Anessa

Text :

Top 3 Ad Creative of Watsons SG - The Official App

Ad Details :

Headline :Anessa

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 57 30 30
Popularity 326 144 144
Dimensions 1000 x 1000 320 x 400 320 x 400
Creative Type Image Video Video
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries Australia,United Kingdom,United States,Canada Singapore Singapore
Language English NA NA

Through the above analysis, we can see that the most effective channel for Watsons SG - The Official App in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Watsons SG - The Official App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Watsons SG - The Official App, you can click the app name below to view related reports.