Watsons SG - The Official App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Watsons SG - The Official App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Watsons SG - The Official App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Watsons SG - The Official App
App Name : Watsons SG - The Official App
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : A. S. Watson & Company, Limited
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Fotor - Photo Editor&Collage,我的安吉拉,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 953
Duration : 759
Popularity : 64,632
Check ASO Keywords of Watsons SG - The Official App
2. Watsons SG - The Official App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Watsons SG - The Official App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Watsons SG - The Official App in the recent period. As of 2021-05-28, among the Watsons SG - The Official App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Watsons SG - The Official App's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Watsons SG - The Official App‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Watsons SG - The Official App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Watsons SG - The Official App. We can see some advertising trends.
Top 1 Ad Creative of Watsons SG - The Official App
Ad Details ：
Headline ：No More Itching
Text ：For the past week I’ve been experimenting with this Anti Itch Soothing Cream which moisturises at the same time! 🤩I really like that it’s fragrance free, has buttery texture, and effective in relieving itch in bout 5 mins
Top 2 Ad Creative of Watsons SG - The Official App
Ad Details ：
Headline ：No More Itching
Text ：For the past week I’ve been experimenting with this Anti Itch Soothing Cream which moisturises at the same time! 🤩I really like that it’s fragrance free, has buttery texture, and effective in relieving itch in bout 5 mins
Top 3 Ad Creative of Watsons SG - The Official App
Ad Details ：
Headline ：K-Beauty Best Hair ITEM, Root Booster Shampoo
Text ：Buy Root Booster Shampoo Special Edition For Dry Scalp (Anti Hair Loss) 500ml online at Watsons Singapore. Besides GRAFEN, Watsons offer discount prices on Hair Loss products.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 64 | 64 | 57 |
| Popularity | 415 | 413 | 326 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Singapore | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Watsons SG - The Official App in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Watsons SG - The Official App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Watsons SG - The Official App, you can click the app name below to view related reports, or you can find more info in ASOTools.