Wayfair – Shop All Things Home Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wayfair – Shop All Things Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wayfair – Shop All Things Home.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wayfair – Shop All Things Home
App Name : Wayfair – Shop All Things Home
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Wayfair LLC
Publisher : OLX Classifieds,Fotor - Photo Editor&Collage,Montage Video Musique,GulogGratis,MakeupPlus - Virtual Makeup,Un día más culto,appsGratis,我的安吉拉,PhotoGrid Video Collage maker
Total creative ads during the time period : 10,000
Duration : 2,290
Popularity : 3,262,714
Check ASO Keywords of Wayfair – Shop All Things Home
2. Wayfair – Shop All Things Home’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wayfair – Shop All Things Home in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wayfair – Shop All Things Home in the recent period. As of 2021-03-04, among the Wayfair – Shop All Things Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, Wayfair – Shop All Things Home's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.42%,
Instagram's proportion is 48.58%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-04, Wayfair – Shop All Things Home‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Wayfair – Shop All Things Home
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wayfair – Shop All Things Home. We can see some advertising trends.
Top 1 Ad Creative of Wayfair – Shop All Things Home
Ad Details ：
Headline ：Free Shipping Over $35*
Text ：Who knew your personal bathroom could feel so luxurious?
Top 2 Ad Creative of Wayfair – Shop All Things Home
Ad Details ：
Headline ：Free Shipping Over $35*
Text ：Who knew your personal bathroom could feel so luxurious?
Top 3 Ad Creative of Wayfair – Shop All Things Home
Ad Details ：
Headline ：FREE Shipping Over $35*
Text ：Love home more, with these French-country pieces from Kelly Clarkson's hand-curated collection.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 171 | 171 |
| Popularity | 980 | 980 | 980 |
| Dimensions | 400 x 400 | 400 x 400 | 650 x 650 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | United Kingdom,United States,Canada,Australia | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Wayfair – Shop All Things Home in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Wayfair – Shop All Things Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wayfair – Shop All Things Home, you can click the app name below to view related reports, or you can find more info in ASOTools.