Waze Carpool Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Waze Carpool's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Waze Carpool.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Waze Carpool
App Name : Waze Carpool
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Waze Inc.
Publisher : Fotor - Photo Editor&Collage,Instagram,GulogGratis,MakeupPlus - Virtual Makeup,OLX Classifieds,appsGratis,开箱模拟器 for 皇室战争,Tap Tap Music-Pop Songs,地铁跑酷 - 官方中文版
Total creative ads during the time period : 1,006
Duration : 1,295
Popularity : 54,096
Check ASO Keywords of Waze Carpool
2. Waze Carpool’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Waze Carpool in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Waze Carpool in the recent period. As of 2020-01-28, among the Waze Carpool‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-01-28, Waze Carpool's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-01-28, Waze Carpool‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Waze Carpool
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Waze Carpool. We can see some advertising trends.
Top 1 Ad Creative of Waze Carpool
Ad Details ：
Headline ：30 días de viajes a $10
Text ：Tap into your local Waze community to find friends, neighbors, and coworkers going your way. See someone you’d like to carpool with? Just ask for a ride! Why carpool with Waze? Ask our community: - Meet great people - “People are very diverse, so it’s a great experience to make friends”.....
Top 2 Ad Creative of Waze Carpool
Ad Details ：
Headline ：נסו היום את waze carpool
Text ：Upgrade your commute by carpooling with Waze. Plan your rides and match with fellow commuters going your way. It's easy, affordable and eco-friendly. Why Waze Carpool? - Schedule your rides for the week and stay on track with reminders - Filter your matches based on gender, workplace, and persona...
Top 3 Ad Creative of Waze Carpool
Ad Details ：
Headline ：נסו היום את waze carpool
Text ：Upgrade your commute by carpooling with Waze. Plan your rides and match with fellow commuters going your way. It's easy, affordable and eco-friendly. Why Waze Carpool? - Schedule your rides for the week and stay on track with reminders - Filter your matches based on gender, workplace, and persona...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 99 | 55 | 55 |
| Popularity | 360 | 334 | 334 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | United States,Mexico | Israel,United States,Mexico,Brazil | Brazil,Israel,Mexico,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Waze Carpool in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Waze Carpool's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Waze Carpool, you can click the app name below to view related reports, or you can find more info in ASOTools.