WebBook Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the WebBook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WebBook.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of WebBook

App Name : WebBook

Logo：

OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : 北京清百科技有限责任公司

Publisher : Instagram,Facebook,SmartNews: Local Breaking News,Fotor - Photo Editor&Collage,GulogGratis,POTO - Photo Collage Editor

Total creative ads during the time period : 3,867

Duration : 363

Popularity : 300,331

Check ASO Keywords of WebBook

2. WebBook’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WebBook in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of WebBook in the recent period. As of 2021-03-16, among the WebBook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, WebBook's the proportion of networks impressions are placed like this:

Instagram's proportion is 25.02%,

Facebook's proportion is 24.99%,

Audience Network's proportion is 24.99%,

Messenger's proportion is 24.99%,

's proportion is .

In the date of 2021-03-16, WebBook‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of WebBook

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WebBook. We can see some advertising trends.

Top 1 Ad Creative of WebBook

Ad Details ：

Headline ：Reading the full version☞

Text ：‎WebBook is a convenient novel reader. You can use it to read wonderful novels and comics. Enjoy it.

Top 2 Ad Creative of WebBook

Ad Details ：

Headline ：Reading the full version☞

Text ：Anaya Jones
a girl from country ,all her life she wanted was independence. Growing up in a restricted family having her wings cut into did nothing but damage her dreams .
when she was graduated her father planned her a marriage ,which she was reluctant to accept .
then she had a Choice to make .
Living the life chosen by her father or fighting for the life she was always wanted to be .She chose the later .
she left everything behind to find her dreams in a new place , new state
it wasnt easy but what is easy ?
her grades fetched her a good starting position in an advertising agency with the salary to pay her Bill's and feed her .
she was feeling alive after long time , living life of her wish but when the man asks her to be his submissive?
Edward
I wake up to my alarm ringing sharp at five in the morning .
I pick my gym clothes and head towards the top floor in my building .I work out ,sweating everything I got.
Its past seven by the time I'm out in my suit .
My Maid Paulo as made my breakfast ready on the table .
My car is ready by the time I step out .
I look over the window seeing the sky ,bright blue as it passes away slowly.
My car glasses are tinted and bullet proof .
with a security of five top trained body guards running behind me , life was easy before .
before fifteen years that's before my father decided to run for the prime minister post .
"Goodmorning, Mr. Mitchell "my PA Andrea greets me by the door .
I nod my head as an response.
she picks her tab and run me through today's list of meeting , appointments
"You have a public dinner to attend with your parents "
I look upto her , I hadn't scheduled that in my list
"Mrs .Mitchell insisted me on adding this to the list .Your father needs you there "
I wave her dismissively
Not anything new for me to be surprised.
my schedule changed according to there requirements.
If I had to choice ,I would have never opted to be an prime minister son .
Tabloids running around to get a glimpse of you , written about you even if your found coughing on road.i never wanted this
so I'm all packed man , my whole life is hidden from the outside world ,from tabloids except my professional life .
"Canecelling today's appointment " I text The girl my current submissive, do I know her name ?
I don't.
That's how it works . It's pure dominat and submissive relationship with lots of rules which includes just s...x and non disclosure
I notice my phone beeping
its her
I have saved her number as six
exactly that's her number
"I told you ,no calls "my voice owns a tone of anger
"You promised me today will have a appointment, I'm waiting from a week " she sounds hurt
but do I care ? No
"i have a event to attend "
"Take me with you "
"You know the rules "
"Break once "
"Your right , I'm breaking the contract .My lawyer will contact you further "with that i cut the call .
The day is going to be long
Anaya
"Your a taboo in my family " my father spits out seeing me
I stand there my head held high ,inspite of tears running down
"No girls work here , got it " he looks at me sharply
"You marry Narula , he's a good wealthy man " he throws the photo of him on my face
"Your my daughter , you will listen to your father " he warns
"Offcouse she will listen to you ,Anaya baby say your father you will marry the guy ,your father shows "
I look at my mother ,watch her helplessly pleading me
finally I look upto him ,my father
Throughout my life I was living in a cage but it didnt suffocate me not until today .
they love me ,they care but i cant do this anymore
i had to plead my father let him finish my degree telling him , I'll be focused only on studies .
girls here in our country side ,small town are either married or staying in house with there parents.
but I dont wish that life.
I want to live it and I have fought so hard to complete my studies in top ranks , I applied in Bruno agency , I have been selected .
my dream job ,but now my father wants me to marry a stranger and spend rest of my life according to the man wishes .
its patriarchal society, no doubt but doesnt mean I have to die here
"No father "I finally give voice to my thoughts .
my mother falls down sobbing
"What did you say " my father takes a step forward
"I said ,I dont want to marry and I would like to persue the job " I tell him ,meeting his eyes
"I didnt raise you like this "
I hear his unfiltered accuses on me , running in my mind
I gasp loudly as I wake up
It's been a month since I moved out of my parents and came here .
it's been a month where I actually living my life .
I haven't heard of my parents since
"If you live now, you will never come back .Your dead for us "
his voice still runs in my mind
I splash cold water , look myself in the mirror
tear Mark's on my cheeks .
I'm used to this dream and this effect on me
but nothing can change my decision.
I wear my pink suit and call for a taxi .
Bruno groups , I work here as a assistant.Its a advertisement agency .
if I hadn't got this job ,I wouldn't have got the courage to leave .
They wanted people across the world to show there diversity program and I was fit , a country Indian girl.
but I dont mind , if they see me as a alien outside the planet who doesnt fit there requirements or anything else .
I walk my head high until I work for everything I get from my hardwork .
Edward
"Edward, how are you ?" my mother hugs me
earning a cough from my father
she again regains her composure
"Father "I smile at me
he nods his head curtly
"We have a press conference and I want you next to me Edward " he speaks and I nod my head
"No drinking "
I nod again
"What are those black lines under your eyes ?" he asks me
I stay quiet
"Next time make sure you maintain your skin, your the most desirable man in the state " with that he walks away
my mother looks at me and smiles
I just nod her and mouth her it's okay
I speak to some officials as I make my way towards the press conference
I occupy my seat next to my father's assistant
my mind is pre occupied with all other thoughts other than here
those flash lights suffocate me
"Mr.Mitchell " I feel all the eyes on me
"Pardon me , you were saying ?" I point to the reported holding his mic towards me
"Your going to turn thirty one in few months, any plans of settling down with family ?" he asks me
I smile at him
"Not happening soon ,I am focused on my career " I tell them
"Not lost a case , your career is on top notch congrats on that and your firm been listed as top one "
"Thank you " I smile again
"If you all excuse me " with that i get up and walk away catching some air
damn those questions regarding my life
settling down ,family ?
not to me
I know my father will not be happy to have seen me left the conference.
he likes it , the desirable son and father duo
he likes the publicity I add for him
perfect family
"Tough day "
"Go away Elisa " I know the voice ,my younger sister
"I'm hurt brother "
"What do you want ?" I turn towards her
she looks puffy with her gained weight ,her baby bump flaunting in her sleek white dress
she is due in two months
she married to the cabinet minister's son .Atleast she looks happy
I hope so
"I want you to help me find something nice to eat "
I frown at her
she wraps her hands around my arm
"I'm starving you know , I should eat for two .
This boy here impatient " she points at her stomach
"Boy ?" I ask her
"Shhh , dont say anyone .I want father to be surprised " she speaks looking around hoping no one heard us
"Of course he will be ,your his blessing " I tell her
"Chocolate " she points at the corner
"Offcourse chocolates it will be " I nod my head
Anaya
"Here your coffee "
I know I work here as an assistant to the H R manager
but all I am is an errand girl .
Get them coffee , lunch ,answer there calls etc
"Ms.Jones " I look upto my manager
"Follow me "I nod and follow her
she's an lady at her early forties .
"Go stand there " she points at the couch where few other staff as been settled
I walk and look upto a black girl
"Hi , what's happening?" I ask her
"You know just a picture for the company cover " she shrugs
"Why me ?" I tell it myself looking around
"Darling your an Indian and having different people around the world in a picture will show there motto
United and diversity " she smiles at me
"Anaya " I tell her
"Gringer " she winks at me
after few pictures, they ask us to leave
"It was nice meeting you baby "Gringer tells me as she walks away
its been a month and still i got only one friend and none in office
I dial the number, one person I know here in town
"Anaya " s..,t ,i woke her up again
"Dont say you were still sleeping ?" i tell her
"Me ? no I'm wide awake " but i hear her yawning
"Your a bad liar Christina " I warn her
she is my neighbor next door
in her late thirties, divorced twice and now living with her dog named Bethan , after her ex husband
"Supp ?" she asks me
"They made me pose for a picture "
"For some diversity campaign cover I guess " I tell her
"Ohh , what are you wearing she asks "
"My pink suit "
"With buttons till neck ?"
"I guess so "
"Girl next time show some boobs "
"I'm cutting the call ,bye Tina " she hates it when i call her that
I wonder if the magazine will reach my home country and my parents will see that
will they still hate me ?
probably the whole street is still talking and b...,hing about me
how I threw my family name is dust , walked away from home and flew hours to this new state
I'll not be more surprised even if they tell
I ran away with some city guy
I shrug at that thought
my father always hated love
he always thought that's a sin
but I have met no one ,to risk the sin for
"Anaya ,in my office now " I look up to my manager
"Yes Mrs.Gretta "
"sit "
"You have to attend this party" she pushes a envelope infront of me
"Because I'm an indian and adds to the diversity program ?"I ask her
she looks at me and "Yes , but you have to pick all the opportunities that comes to your way .Whether its becuase you work hard or your nationality .It doesn't matter .I got that invitation after five years in this company. Its huge, make use of it "
"Thank you " with that I walk away
I walk back to my seat
"I figured you got it too " Gringer walks to my table with the similar envelope
"We got each other's company, let's go shopping" she picks my phone and adds her number
"Text me when your free tomorrow " with that she leaves again
the last thing I want now is to attend a rich party
I frown at the thought
Edward
I speak to my client on an upcoming court hearing and finish up the meeting as I head back to my office
it's been long day at court
"Evening " I hear Andrea speak
I stare at her face getting ood with all the wrinkles on her face
she's a window with a daughter whose married and settled .
she works hard as I do
"Yeah ?" I tell her
"Next week you have party to attend "
"I'm not attending any party ,Andrea " I tell her sipping my black coffee which she carried with her .
she always makes things easy for me ,to a extend
"Its important, its Bruno's and they are our top clients .They require your presence. " I frown at her words , I know its necessary
I look at the window seeing the sun set down
"I called and checked with Mr.Reed, he's free and told he will be your date for the party .You guys can have a friends date maybe .Its been long time you guys went out " she speaks staring at me
"Max ,agreed to come to this party ?" I ask her shocked maybe surprised
Max Reed my best friend maybe a brother .
we have known each other since we were kids and he's an actor . He got his break he deserved in a superhero franchise which I don't understand .
she nods at my question
"Okay , I'll go "

Top 3 Ad Creative of WebBook

Ad Details ：

Headline ：Reading the full version☞

Text ：Anaya Jones
a girl from country ,all her life she wanted was independence. Growing up in a restricted family having her wings cut into did nothing but damage her dreams .
when she was graduated her father planned her a marriage ,which she was reluctant to accept .
then she had a Choice to make .
Living the life chosen by her father or fighting for the life she was always wanted to be .She chose the later .
she left everything behind to find her dreams in a new place , new state
it wasnt easy but what is easy ?
her grades fetched her a good starting position in an advertising agency with the salary to pay her Bill's and feed her .
she was feeling alive after long time , living life of her wish but when the man asks her to be his submissive?
Edward
I wake up to my alarm ringing sharp at five in the morning .
I pick my gym clothes and head towards the top floor in my building .I work out ,sweating everything I got.
Its past seven by the time I'm out in my suit .
My Maid Paulo as made my breakfast ready on the table .
My car is ready by the time I step out .
I look over the window seeing the sky ,bright blue as it passes away slowly.
My car glasses are tinted and bullet proof .
with a security of five top trained body guards running behind me , life was easy before .
before fifteen years that's before my father decided to run for the prime minister post .
"Goodmorning, Mr. Mitchell "my PA Andrea greets me by the door .
I nod my head as an response.
she picks her tab and run me through today's list of meeting , appointments
"You have a public dinner to attend with your parents "
I look upto her , I hadn't scheduled that in my list
"Mrs .Mitchell insisted me on adding this to the list .Your father needs you there "
I wave her dismissively
Not anything new for me to be surprised.
my schedule changed according to there requirements.
If I had to choice ,I would have never opted to be an prime minister son .
Tabloids running around to get a glimpse of you , written about you even if your found coughing on road.i never wanted this
so I'm all packed man , my whole life is hidden from the outside world ,from tabloids except my professional life .
"Canecelling today's appointment " I text The girl my current submissive, do I know her name ?
I don't.
That's how it works . It's pure dominat and submissive relationship with lots of rules which includes just s...x and non disclosure
I notice my phone beeping
its her
I have saved her number as six
exactly that's her number
"I told you ,no calls "my voice owns a tone of anger
"You promised me today will have a appointment, I'm waiting from a week " she sounds hurt
but do I care ? No
"i have a event to attend "
"Take me with you "
"You know the rules "
"Break once "
"Your right , I'm breaking the contract .My lawyer will contact you further "with that i cut the call .
The day is going to be long
Anaya
"Your a taboo in my family " my father spits out seeing me
I stand there my head held high ,inspite of tears running down
"No girls work here , got it " he looks at me sharply
"You marry Narula , he's a good wealthy man " he throws the photo of him on my face
"Your my daughter , you will listen to your father " he warns
"Offcouse she will listen to you ,Anaya baby say your father you will marry the guy ,your father shows "
I look at my mother ,watch her helplessly pleading me
finally I look upto him ,my father
Throughout my life I was living in a cage but it didnt suffocate me not until today .
they love me ,they care but i cant do this anymore
i had to plead my father let him finish my degree telling him , I'll be focused only on studies .
girls here in our country side ,small town are either married or staying in house with there parents.
but I dont wish that life.
I want to live it and I have fought so hard to complete my studies in top ranks , I applied in Bruno agency , I have been selected .
my dream job ,but now my father wants me to marry a stranger and spend rest of my life according to the man wishes .
its patriarchal society, no doubt but doesnt mean I have to die here
"No father "I finally give voice to my thoughts .
my mother falls down sobbing
"What did you say " my father takes a step forward
"I said ,I dont want to marry and I would like to persue the job " I tell him ,meeting his eyes
"I didnt raise you like this "
I hear his unfiltered accuses on me , running in my mind
I gasp loudly as I wake up
It's been a month since I moved out of my parents and came here .
it's been a month where I actually living my life .
I haven't heard of my parents since
"If you live now, you will never come back .Your dead for us "
his voice still runs in my mind
I splash cold water , look myself in the mirror
tear Mark's on my cheeks .
I'm used to this dream and this effect on me
but nothing can change my decision.
I wear my pink suit and call for a taxi .
Bruno groups , I work here as a assistant.Its a advertisement agency .
if I hadn't got this job ,I wouldn't have got the courage to leave .
They wanted people across the world to show there diversity program and I was fit , a country Indian girl.
but I dont mind , if they see me as a alien outside the planet who doesnt fit there requirements or anything else .
I walk my head high until I work for everything I get from my hardwork .
Edward
"Edward, how are you ?" my mother hugs me
earning a cough from my father
she again regains her composure
"Father "I smile at me
he nods his head curtly
"We have a press conference and I want you next to me Edward " he speaks and I nod my head
"No drinking "
I nod again
"What are those black lines under your eyes ?" he asks me
I stay quiet
"Next time make sure you maintain your skin, your the most desirable man in the state " with that he walks away
my mother looks at me and smiles
I just nod her and mouth her it's okay
I speak to some officials as I make my way towards the press conference
I occupy my seat next to my father's assistant
my mind is pre occupied with all other thoughts other than here
those flash lights suffocate me
"Mr.Mitchell " I feel all the eyes on me
"Pardon me , you were saying ?" I point to the reported holding his mic towards me
"Your going to turn thirty one in few months, any plans of settling down with family ?" he asks me
I smile at him
"Not happening soon ,I am focused on my career " I tell them
"Not lost a case , your career is on top notch congrats on that and your firm been listed as top one "
"Thank you " I smile again
"If you all excuse me " with that i get up and walk away catching some air
damn those questions regarding my life
settling down ,family ?
not to me
I know my father will not be happy to have seen me left the conference.
he likes it , the desirable son and father duo
he likes the publicity I add for him
perfect family
"Tough day "
"Go away Elisa " I know the voice ,my younger sister
"I'm hurt brother "
"What do you want ?" I turn towards her
she looks puffy with her gained weight ,her baby bump flaunting in her sleek white dress
she is due in two months
she married to the cabinet minister's son .Atleast she looks happy
I hope so
"I want you to help me find something nice to eat "
I frown at her
she wraps her hands around my arm
"I'm starving you know , I should eat for two .
This boy here impatient " she points at her stomach
"Boy ?" I ask her
"Shhh , dont say anyone .I want father to be surprised " she speaks looking around hoping no one heard us
"Of course he will be ,your his blessing " I tell her
"Chocolate " she points at the corner
"Offcourse chocolates it will be " I nod my head
Anaya
"Here your coffee "
I know I work here as an assistant to the H R manager
but all I am is an errand girl .
Get them coffee , lunch ,answer there calls etc
"Ms.Jones " I look upto my manager
"Follow me "I nod and follow her
she's an lady at her early forties .
"Go stand there " she points at the couch where few other staff as been settled
I walk and look upto a black girl
"Hi , what's happening?" I ask her
"You know just a picture for the company cover " she shrugs
"Why me ?" I tell it myself looking around
"Darling your an Indian and having different people around the world in a picture will show there motto
United and diversity " she smiles at me
"Anaya " I tell her
"Gringer " she winks at me
after few pictures, they ask us to leave
"It was nice meeting you baby "Gringer tells me as she walks away
its been a month and still i got only one friend and none in office
I dial the number, one person I know here in town
"Anaya " s..,t ,i woke her up again
"Dont say you were still sleeping ?" i tell her
"Me ? no I'm wide awake " but i hear her yawning
"Your a bad liar Christina " I warn her
she is my neighbor next door
in her late thirties, divorced twice and now living with her dog named Bethan , after her ex husband
"Supp ?" she asks me
"They made me pose for a picture "
"For some diversity campaign cover I guess " I tell her
"Ohh , what are you wearing she asks "
"My pink suit "
"With buttons till neck ?"
"I guess so "
"Girl next time show some boobs "
"I'm cutting the call ,bye Tina " she hates it when i call her that
I wonder if the magazine will reach my home country and my parents will see that
will they still hate me ?
probably the whole street is still talking and b...,hing about me
how I threw my family name is dust , walked away from home and flew hours to this new state
I'll not be more surprised even if they tell
I ran away with some city guy
I shrug at that thought
my father always hated love
he always thought that's a sin
but I have met no one ,to risk the sin for
"Anaya ,in my office now " I look up to my manager
"Yes Mrs.Gretta "
"sit "
"You have to attend this party" she pushes a envelope infront of me
"Because I'm an indian and adds to the diversity program ?"I ask her
she looks at me and "Yes , but you have to pick all the opportunities that comes to your way .Whether its becuase you work hard or your nationality .It doesn't matter .I got that invitation after five years in this company. Its huge, make use of it "
"Thank you " with that I walk away
I walk back to my seat
"I figured you got it too " Gringer walks to my table with the similar envelope
"We got each other's company, let's go shopping" she picks my phone and adds her number
"Text me when your free tomorrow " with that she leaves again
the last thing I want now is to attend a rich party
I frown at the thought
Edward
I speak to my client on an upcoming court hearing and finish up the meeting as I head back to my office
it's been long day at court
"Evening " I hear Andrea speak
I stare at her face getting ood with all the wrinkles on her face
she's a window with a daughter whose married and settled .
she works hard as I do
"Yeah ?" I tell her
"Next week you have party to attend "
"I'm not attending any party ,Andrea " I tell her sipping my black coffee which she carried with her .
she always makes things easy for me ,to a extend
"Its important, its Bruno's and they are our top clients .They require your presence. " I frown at her words , I know its necessary
I look at the window seeing the sun set down
"I called and checked with Mr.Reed, he's free and told he will be your date for the party .You guys can have a friends date maybe .Its been long time you guys went out " she speaks staring at me
"Max ,agreed to come to this party ?" I ask her shocked maybe surprised
Max Reed my best friend maybe a brother .
we have known each other since we were kids and he's an actor . He got his break he deserved in a superhero franchise which I don't understand .
she nods at my question
"Okay , I'll go "

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for WebBook in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free WebBook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to WebBook, you can click the app name below to view related reports, or you can find more info in ASOTools.

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