Webjet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Webjet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Webjet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Webjet
App Name : Webjet
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Webjet Marketing Pty Ltd
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Avira Antivirus 2020 - Virus Cleaner & VPN,YouCam Perfect - Best Photo Editor & Selfie Camera,HuffPost - Daily Breaking News & Politics
Total creative ads during the time period : 290
Duration : 1,160
Popularity : 36,462
Check ASO Keywords of Webjet
2. Webjet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Webjet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Webjet in the recent period. As of 2021-03-16, among the Webjet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Webjet's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Webjet‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Webjet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Webjet. We can see some advertising trends.
Top 1 Ad Creative of Webjet
Ad Details ：
Headline ：Compare, combine and book at Webjet
Text ：Browse flights, accommodation, holiday packages, tours & activities, car hire and more.
Top 2 Ad Creative of Webjet
Ad Details ：
Headline ：Indigenous Fire Abatement | Australia
Text ：Want to be a more #SustainableTraveller? Offset your flights carbon emissions with Webjet. ✈️ Your contribution directly supports verified projects across the globe.
Top 3 Ad Creative of Webjet
Ad Details ：
Headline ：Renewable Energy | India
Text ：Want to be a more #SustainableTraveller? Offset your flights carbon emissions with Webjet. ✈️ Your contribution directly supports verified projects across the globe.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 22 | 22 |
| Popularity | 110 | 110 | 110 |
| Dimensions | 338 x 600 | 600 x 400 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | United Kingdom,Canada,United States,Australia | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Webjet in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Webjet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Webjet, you can click the app name below to view related reports, or you can find more info in ASOTools.