Wegmans 2GO Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Wegmans 2GO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wegmans 2GO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Wegmans 2GO

App Name : Wegmans 2GO

Logo

Wegmans 2GO-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Wegmans Food Markets

Publisher : Fotor - Photo Editor & Collage,OLX Clasificados,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis: Køb & sælg,My Talking Angela,POTO - Photo Frames & Collage,开箱模拟器 for 皇室战争

Total creative ads during the time period : 205

Duration : 659

Popularity : 16,820

2. Wegmans 2GO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Wegmans 2GO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Wegmans 2GO in the recent period. As of 2020-09-06, among the Wegmans 2GO‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.81%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 74.19%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Wegmans 2GO’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 36.76%,

Audience Network’s proportion is 33.48%,

Messenger’s proportion is 14.89%,

Instagram’s proportion is 14.87%,

’s proportion is .

In the date of 2020-09-06, Wegmans 2GO‘s network with the most ads is Facebook and its proportion is 25.81%.

3. Top 3 Ad Creative Analysis of Wegmans 2GO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wegmans 2GO. We can see some advertising trends.

Top 1 Ad Creative of Wegmans 2GO

Ad Details :

Headline :Bring On the Wings!

Text :‎Order delicious, freshly prepared food for delivery, curbside pickup or carryout with the Wegmans Meals 2GO app. Choose your favorite restaurant meals like pizza, Asian, subs, sushi, soups, salads, mac & cheese, and more—even drinks and desserts! Easily order food to go, pay, redeem promo codes...

Top 2 Ad Creative of Wegmans 2GO

Ad Details :

Headline :Bring On the Wings!

Text :‎Order delicious, freshly prepared food for delivery, curbside pickup or carryout with the Wegmans Meals 2GO app. Choose your favorite restaurant meals like pizza, Asian, subs, sushi, soups, salads, mac & cheese, and more—even drinks and desserts! Easily order food to go, pay, redeem promo codes...

Top 3 Ad Creative of Wegmans 2GO

Ad Details :

Headline :Bring On the Wings!

Text :‎Order delicious, freshly prepared food for delivery, curbside pickup or carryout with the Wegmans Meals 2GO app. Choose your favorite restaurant meals like pizza, Asian, subs, sushi, soups, salads, mac & cheese, and more—even drinks and desserts! Easily order food to go, pay, redeem promo codes...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 112 112 112
Popularity 868 866 859
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Audience Network
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Wegmans 2GO in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Wegmans 2GO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Wegmans 2GO, you can click the app name below to view related reports.