Welcome Baby Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Welcome Baby's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Welcome Baby.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Welcome Baby
App Name : Welcome Baby
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : HOSGELDIN BEBEK ITHALAT IHRACAT SANAYI VE TICARET LIMITED SIRKETI
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor&Collage,My Talking Cat Inna
Total creative ads during the time period : 172
Duration : 658
Popularity : 22,850
Check ASO Keywords of Welcome Baby
2. Welcome Baby’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Welcome Baby in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Welcome Baby in the recent period. As of 2021-02-11, among the Welcome Baby‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.81%, Carousel category's proportion is 5.19%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-11, Welcome Baby's the proportion of networks impressions are placed like this:
Audience Network's proportion is 28.54%,
Facebook's proportion is 26.86%,
Instagram's proportion is 23.49%,
Messenger's proportion is 21.12%,
's proportion is .
In the date of 2021-02-11, Welcome Baby‘s network with the most ads is Audience Network and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Welcome Baby
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Welcome Baby. We can see some advertising trends.
Top 1 Ad Creative of Welcome Baby
Ad Details ：
Headline ：Mycey Sling Yan Taşıma Mambo Red 129.90 TL
Text ：✅ 125 TL Üzeri Alışverişlerde Kargo Bedava
✅ Hızlı Gönderim
✅ Ödeme Seçenekleri
✅ Üye Ol 10 TL Kazan
Top 2 Ad Creative of Welcome Baby
Ad Details ：
Headline ：Baby2go 6211 Kanguru Kırmızı 79 TL
Text ：✅ 125 TL Üzeri Alışverişlerde Kargo Bedava
✅ Hızlı Gönderim
✅ Ödeme Seçenekleri
✅ Üye Ol 10 TL Kazan
Top 3 Ad Creative of Welcome Baby
Ad Details ：
Headline ：Besafe Forward Facing Kit Siyah 219.90 TL
Text ：✅ 125 TL Üzeri Alışverişlerde Kargo Bedava
✅ Hızlı Gönderim
✅ Ödeme Seçenekleri
✅ Üye Ol 10 TL Kazan
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 29 | 29 |
| Popularity | 139 | 139 | 139 |
| Dimensions | 400 x 600 | 580 x 580 | 580 x 580 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for Welcome Baby in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Welcome Baby's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Welcome Baby, you can click the app name below to view related reports, or you can find more info in ASOTools.