WeMoney Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WeMoney's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WeMoney.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WeMoney
App Name : WeMoney
Logo：
OS : Android
Network : Instagram,Messenger,Audience Network
Developer : WeMoney
Publisher : Instagram,Facebook,Spelling Master for Kids Spelling Learning,Chettinad Recipes Samayal in Tamil Veg & Non Veg
Total creative ads during the time period : 207
Duration : 144
Popularity : 31,310
Check ASO Keywords of WeMoney
2. WeMoney’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WeMoney in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WeMoney in the recent period. As of 2021-03-15, among the WeMoney‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, WeMoney's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.06%,
Audience Network's proportion is 21.04%,
Instagram's proportion is 20.98%,
Messenger's proportion is 20.92%,
's proportion is .
In the date of 2021-03-15, WeMoney‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of WeMoney
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WeMoney. We can see some advertising trends.
Top 1 Ad Creative of WeMoney
Ad Details ：
Headline ：WeMoney - All your bills and accounts in one place!
Text ：💳 Add your bank accounts 📊 Set budgets & track expenses 💸 Save on bills & subscriptions
Top 2 Ad Creative of WeMoney
Ad Details ：
Headline ：WeMoney - All your bills and accounts in one place!
Text ：💳 Add your bank accounts 📊 Set budgets & track expenses 💸 Save on bills & subscriptions
Top 3 Ad Creative of WeMoney
Ad Details ：
Headline ：WeMoney - All your bills and accounts in one place!
Text ：💳 Add your bank accounts 📊 Set budgets & track expenses 💸 Save on bills & subscriptions
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 83 | 83 | 83 |
| Popularity | 629 | 627 | 624 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WeMoney in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free WeMoney's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WeMoney, you can click the app name below to view related reports, or you can find more info in ASOTools.