WeRead Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the WeRead’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WeRead.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of WeRead

App Name : WeRead

Logo

WeRead-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : weread Inc.

Publisher : 7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Blue Light Filter,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,Ameba,USA Weather forecast

Total creative ads during the time period : 2,339

Duration : 160

Popularity : 152,303

2. WeRead’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WeRead in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of WeRead in the recent period. As of 2020-09-06, among the WeRead‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 1.23%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 93.83%, Carousel category’s proportion is 4.94%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, WeRead’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 28.96%,

Audience Network’s proportion is 24.48%,

Instagram’s proportion is 23.31%,

Messenger’s proportion is 23.25%,

’s proportion is .

In the date of 2020-09-06, WeRead‘s network with the most ads is Facebook and its proportion is 29.01%.

3. Top 3 Ad Creative Analysis of WeRead

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WeRead. We can see some advertising trends.

Top 1 Ad Creative of WeRead

Ad Details :

Headline :Nama buku👉 Cinta Dan Sakit Dengan Presdir Cantik

Text :Apakah kamu tidak merasa.... Aplikasi seperti WeRead, setiap saat tetap saja bisa memberikan kenyamanan dalam membaca? Semua buku menarik, hanya ada di WeRead! Kami menyediakan novel asli, dan juga bonus koin emas, membaca buku sama sekali tidak perlu menghabiskan uang! [Rekomendasi] Menurut prefere...

Top 2 Ad Creative of WeRead

Ad Details :

Headline :Nama buku👉 Cinta Dan Sakit Dengan Presdir Cantik

Text :Apakah kamu tidak merasa.... Aplikasi seperti WeRead, setiap saat tetap saja bisa memberikan kenyamanan dalam membaca? Semua buku menarik, hanya ada di WeRead! Kami menyediakan novel asli, dan juga bonus koin emas, membaca buku sama sekali tidak perlu menghabiskan uang! [Rekomendasi] Menurut prefere...

Top 3 Ad Creative of WeRead

Ad Details :

Headline :Nama buku:Superior Husband

Text :Apakah kamu tidak merasa.... Aplikasi seperti WeRead, setiap saat tetap saja bisa memberikan kenyamanan dalam membaca? Semua buku menarik, hanya ada di WeRead! Kami menyediakan novel asli, dan juga bonus koin emas, membaca buku sama sekali tidak perlu menghabiskan uang! [Rekomendasi] Menurut prefere...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 60 58 47
Popularity 392 370 271
Dimensions 564 x 564 564 x 564 600 x 600
Creative Type Image Image Image
Network Messenger Facebook Messenger
Related Ads 1 1 1
Countries Indonesia Indonesia Indonesia
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for WeRead in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free WeRead’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to WeRead, you can click the app name below to view related reports.