Western Union RU - Send Money Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Western Union RU - Send Money's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Western Union RU - Send Money.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Western Union RU - Send Money
App Name : Western Union RU - Send Money
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Western Union Android Apps
Publisher : Aboki Exchange - Currency Exchange (Buy & Sell),Instagram,real time currency calculator,Facebook,Khmer Exchange,Diyo Daily Life,Direct chat for WhatsApp
Total creative ads during the time period : 1,010
Duration : 737
Popularity : 111,154
Check ASO Keywords of Western Union RU - Send Money
2. Western Union RU - Send Money’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Western Union RU - Send Money in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Western Union RU - Send Money in the recent period. As of 2021-03-03, among the Western Union RU - Send Money‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, Western Union RU - Send Money's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-03, Western Union RU - Send Money‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Western Union RU - Send Money
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Western Union RU - Send Money. We can see some advertising trends.
Top 1 Ad Creative of Western Union RU - Send Money
Ad Details ：
Headline ：Western Union
Text ：Денежные переводы
Top 2 Ad Creative of Western Union RU - Send Money
Ad Details ：
Headline ：Türkiye’ye para gönderin
Text ：Özbekistan’dan Türkiye’ye 200$’ın üzerinde para gönderin, %1 transfer ücreti ödeyin,...
Top 3 Ad Creative of Western Union RU - Send Money
Ad Details ：
Headline ：Переводы в Китай
Text ：Онлайн-переводы на банковский счет в Китай с комиссией 0%. Доступны 24/7.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 232 | 83 | 38 |
| Popularity | 999 | 927 | 562 |
| Dimensions | 640 x 360 | 796 x 415 | 796 x 415 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | Audience Network | Audience Network |
| Related Ads | 1 | 73 | 37 |
| Countries | Russia | Turkey | Russia |
| Language | Russian | Turkish | Russian |
Through the above analysis, we can see that the most effective channel for Western Union RU - Send Money in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Western Union RU - Send Money's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Western Union RU - Send Money, you can click the app name below to view related reports, or you can find more info in ASOTools.