Western Union® App: Send Money Abroad Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Western Union® App: Send Money Abroad's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Western Union® App: Send Money Abroad.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Western Union® App: Send Money Abroad
App Name : Western Union® App: Send Money Abroad
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Western Union Android Apps
Publisher : Instagram,Treehouse Table,UC Mini-Download Video Status & Movies,SHAREit - Transfer & Share,USA Weather forecast,Tandem Language Exchange: Speak & learn languages,Vegan Recipes - Free Vegan Food Cookbook,Korean Food Recipes - 10k Recipes,Universal Email App
Total creative ads during the time period : 2,978
Duration : 2,196
Popularity : 268,633
Check ASO Keywords of Western Union® App: Send Money Abroad
2. Western Union® App: Send Money Abroad’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Western Union® App: Send Money Abroad in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Western Union® App: Send Money Abroad in the recent period. As of 2021-03-16, among the Western Union® App: Send Money Abroad‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.86%, Carousel category's proportion is 7.14%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Western Union® App: Send Money Abroad's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Western Union® App: Send Money Abroad‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Western Union® App: Send Money Abroad
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Western Union® App: Send Money Abroad. We can see some advertising trends.
Top 1 Ad Creative of Western Union® App: Send Money Abroad
Ad Details ：
Headline ：Western Union International: Send Money & Transfer
Text ：Avec l'application Western Union, envoyez de l'argent rapidement et simplement !
Top 2 Ad Creative of Western Union® App: Send Money Abroad
Ad Details ：
Headline ：Geld online senden ab € 1.90 Transfergebühr
Text ：Was auch immer der Anlass ist, es gibt immer einen einfachen Weg, ihr Herz zu berühren. Sende Geld online an die, die du ❤️ ab €1.90 Transfergebühr.
Top 3 Ad Creative of Western Union® App: Send Money Abroad
Ad Details ：
Headline ：Geld senden ab € 1.90 Transfergebühr
Text ：Deine ❤️ zu erreichen war noch nie einfacher. Sende Geld mit Western Union direkt auf ihr Bankkonto oder bar an einen Standort. Ab € 1.90 Transfergebühr.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 355 | 344 | 363 |
| Popularity | 994 | 991 | 971 |
| Dimensions | 741 x 417 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 3 |
| Countries | Belgium,Congo,Luxembourg,Monaco,Central African,France,Switzerland | Austria | Austria |
| Language | French | German | German |
Through the above analysis, we can see that the most effective channel for Western Union® App: Send Money Abroad in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Western Union® App: Send Money Abroad's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Western Union® App: Send Money Abroad, you can click the app name below to view related reports, or you can find more info in ASOTools.