Westwing: Black Friday Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Westwing: Black Friday's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Westwing: Black Friday.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Westwing: Black Friday
App Name : Westwing: Black Friday
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Westwing
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,Tap Tap Music-Pop Songs,POTO - Photo Collage Editor,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 1,502
Duration : 769
Popularity : 116,416
Check ASO Keywords of Westwing: Black Friday
2. Westwing: Black Friday’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Westwing: Black Friday in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Westwing: Black Friday in the recent period. As of 2021-05-28, among the Westwing: Black Friday‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.31%, Carousel category's proportion is 7.69%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Westwing: Black Friday's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Westwing: Black Friday‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Westwing: Black Friday
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Westwing: Black Friday. We can see some advertising trends.
Top 1 Ad Creative of Westwing: Black Friday
Ad Details ：
Headline ：Decoração, Móveis e Inspiração
Text ：Hoje é o dia perfeito para decorar sua casa! No app do Westwing você encontra tudo o que precisa para decorar, se inspirar e relaxar. Baixe agora! E mais: ganhe R$50 de desconto* na sua primeira compra. No carrinho, adicione PODEENTRAR50 no campo "usar voucher" e aproveite! *Válido para compras acima de R$150.
Top 2 Ad Creative of Westwing: Black Friday
Ad Details ：
Headline ：Decoração, Móveis e Inspiração
Text ：Hoje é o dia perfeito para decorar sua casa! No app do Westwing você encontra tudo o que precisa para decorar, se inspirar e relaxar. Baixe agora! E mais: ganhe R$50 de desconto* na sua primeira compra. No carrinho, adicione PODEENTRAR50 no campo "usar voucher" e aproveite! *Válido para compras acima de R$150.
Top 3 Ad Creative of Westwing: Black Friday
Ad Details ：
Headline ：Decoração, Móveis e Inspiração
Text ：Hoje é o dia perfeito para decorar sua casa! No app do Westwing você encontra tudo o que precisa para decorar, se inspirar e relaxar. Baixe agora! E mais: ganhe R$50 de desconto* na sua primeira compra. No carrinho, adicione PODEENTRAR50 no campo "usar voucher" e aproveite! *Válido para compras acima de R$150.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 111 | 111 | 111 |
| Popularity | 805 | 803 | 803 |
| Dimensions | 1080 x 1920 | 1200 x 628 | 900 x 900 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Westwing: Black Friday in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Westwing: Black Friday's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Westwing: Black Friday, you can click the app name below to view related reports, or you can find more info in ASOTools.