Wetter-Alarm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wetter-Alarm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wetter-Alarm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wetter-Alarm
App Name : Wetter-Alarm
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : GVB Services AG
Publisher : Instagram,Facebook,OLX Classifieds,Fotor - Photo Editor&Collage,GulogGratis,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 72
Duration : 588
Popularity : 17,683
Check ASO Keywords of Wetter-Alarm
2. Wetter-Alarm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wetter-Alarm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wetter-Alarm in the recent period. As of 2021-03-16, among the Wetter-Alarm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Wetter-Alarm's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.11%,
Messenger's proportion is 25.11%,
Facebook's proportion is 24.89%,
Audience Network's proportion is 24.89%,
's proportion is .
In the date of 2021-03-16, Wetter-Alarm‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Wetter-Alarm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wetter-Alarm. We can see some advertising trends.
Top 1 Ad Creative of Wetter-Alarm
Ad Details ：
Headline ：L'applicazione meteo
Text ：La neve? Liscio? Il gelo del terreno? Con noi siete informati e preavvisati.
Top 2 Ad Creative of Wetter-Alarm
Ad Details ：
Headline ：L'app meteo svizzera
Text ：Ottenere le avvertenze più importanti per la vostra casa.
Top 3 Ad Creative of Wetter-Alarm
Ad Details ：
Headline ：L'applicazione meteo
Text ：La neve? Liscio? Il gelo del terreno? Con noi siete informati e preavvisati.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 101 | 101 | 101 |
| Popularity | 592 | 592 | 590 |
| Dimensions | 900 x 1600 | 1600 x 900 | 900 x 1600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | San Marino,Italy | Italy,San Marino | San Marino,Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Wetter-Alarm in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Wetter-Alarm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wetter-Alarm, you can click the app name below to view related reports, or you can find more info in ASOTools.