WhatsApp Business Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WhatsApp Business's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WhatsApp Business.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WhatsApp Business
App Name : WhatsApp Business
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : WhatsApp Inc.
Publisher : Instagram,Korean Food Recipes - 10k Recipes,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Fotor - Photo Editor&Collage
Total creative ads during the time period : 398
Duration : 678
Popularity : 84,020
Check ASO Keywords of WhatsApp Business
2. WhatsApp Business’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WhatsApp Business in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WhatsApp Business in the recent period. As of 2021-03-15, among the WhatsApp Business‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, WhatsApp Business's the proportion of networks impressions are placed like this:
Instagram's proportion is 86.84%,
Facebook's proportion is 13.16%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, WhatsApp Business‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of WhatsApp Business
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WhatsApp Business. We can see some advertising trends.
Top 1 Ad Creative of WhatsApp Business
Ad Details ：
Headline ：Conecte-se com mais clientes
Text ：Frances aumentou suas vendas em 50% ao usar o app gratuito WhatsApp Business.
Top 2 Ad Creative of WhatsApp Business
Ad Details ：
Headline ：Respond to clients fast
Text ：Give your clients exceptional service without the wait, with the free WhatsApp Business app.
Top 3 Ad Creative of WhatsApp Business
Ad Details ：
Headline ：ज़्यादा पेशेवर नज़र आएँ
Text ：मुफ़्त WhatsApp Business ऐप से अपने बिज़नेस को और ज़्यादा लोगों तक पहुँचाएँ.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 250 | 263 | 264 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 320 x 400 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Germany,Brazil,Colombia,Pakistan,Egypt | United Kingdom,Malaysia,Russia,South Africa,Ireland,Turkey,Colombia,Pakistan,Egypt,Nigeria,Ghana,Canada | Canada,Germany,Pakistan,Colombia |
| Language | Portuguese | English | Hindi |
Through the above analysis, we can see that the most effective channel for WhatsApp Business in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WhatsApp Business's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WhatsApp Business, you can click the app name below to view related reports, or you can find more info in ASOTools.