WhatsApp Business Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the WhatsApp Business’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WhatsApp Business.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of WhatsApp Business

App Name : WhatsApp Business

Logo

WhatsApp Business-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : WhatsApp Inc.

Publisher : Korean Food Recipes - 10k Recipes,Sweet Selfie Camera:Beauty cam,photoselfie editor,BeautyPlus - Easy Photo Editor Selfie Camera,Fotor - Photo Editor & Collage,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),OLX Clasificados,MakeupPlus,Ant Smasher by Best Cool Fun Games

Total creative ads during the time period : 244

Duration : 489

Popularity : 56,490

2. WhatsApp Business’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WhatsApp Business in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of WhatsApp Business in the recent period. As of 2020-09-07, among the WhatsApp Business‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 75.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 16.67%, Carousel category’s proportion is 8.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, WhatsApp Business’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 72.53%,

Facebook’s proportion is 27.47%,

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In the date of 2020-09-07, WhatsApp Business‘s network with the most ads is Facebook and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of WhatsApp Business

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WhatsApp Business. We can see some advertising trends.

Top 1 Ad Creative of WhatsApp Business

Ad Details :

Headline :الرد على العملاء سريعًا

Text :

Top 2 Ad Creative of WhatsApp Business

Ad Details :

Headline :Responde con rapidez

Text :

Top 3 Ad Creative of WhatsApp Business

Ad Details :

Headline :Répondez rapidement aux clients

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 321 363 321
Popularity 999 999 999
Dimensions 320 x 400 320 x 400 400 x 400
Creative Type Video Video Video
Network Instagram Facebook Instagram
Related Ads 6 2 11
Countries Egypt,Argentina,Morocco,Colombia,Pakistan Malawi,American Samoa,Mauritania,Afghanistan,Lithuania,Serbia and Montenegro,St Kitts-Nevis,Canada,Congo,Singapore,Guatemala,Thailand,Cote d'lvoire,Micronesia,Estonia,Japan,Guyana,Kazakhstan,Tanzania,Djibouti Canada
Language Arabic Spanish French

Through the above analysis, we can see that the most effective channel for WhatsApp Business in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free WhatsApp Business’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to WhatsApp Business, you can click the app name below to view related reports.