Wigo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wigo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wigo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wigo
App Name : Wigo
Logo：
OS : Android
Network : Facebook,Messenger,Audience Network
Developer : Signia Telecomunicaciones GPS, S.A. de C.V.
Publisher : Instagram
Total creative ads during the time period : 12
Duration : 654
Popularity : 11,492
Check ASO Keywords of Wigo
2. Wigo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wigo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wigo in the recent period. As of 2021-01-21, among the Wigo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-21, Wigo's the proportion of networks impressions are placed like this:
Facebook's proportion is 75.3%,
Messenger's proportion is 24.7%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-21, Wigo‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Wigo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wigo. We can see some advertising trends.
Top 1 Ad Creative of Wigo
Ad Details ：
Headline ：Wigo
Text ：¡Una nueva forma de moverte en la ciudad! Descubre lo cómodo y sencillo que es moverte por tu ciudad con Wigo, una aplicación móvil que ofrece experiencias de viajes personalizados con chofer particular para llevarte a donde quieras y con la mayor seguridad. Beneficios: 1 Vamos por ti / Anytime-...
Top 2 Ad Creative of Wigo
Ad Details ：
Headline ：Wigo
Text ：Cada que utilices nuestros servicios, déjanos saber si tu viaje fue de cinco estrellas ⭐.
En Wigo queremos mejorar para brindarte un mejor servicio, por eso recuerda valorar al conductor después de tu viaje y contarnos cómo ha sido tu experiencia.
Estamos mejorando para ti. ¡Compruébalo!
Top 3 Ad Creative of Wigo
Ad Details ：
Headline ：Wigo
Text ：Me mueve, llegar segura a casa 👩
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 319 | 401 | 320 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 2 | 1 |
| Countries | Panama,Spain,Peru,Mexico,Cuba,Chile,Argentina,Colombia,Venezuela,Paraguay | Peru,Panama,Spain,Chile,Colombia,Paraguay,Argentina,Mexico,Cuba,Venezuela | Venezuela,Panama,Chile,Spain,Colombia,Cuba,Peru,Mexico,Argentina,Paraguay |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Wigo in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Wigo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wigo, you can click the app name below to view related reports, or you can find more info in ASOTools.