WILDBERRIES Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the WILDBERRIES’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WILDBERRIES.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of WILDBERRIES

App Name : WILDBERRIES

Logo

WILDBERRIES-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Wildberries OOO

Publisher : Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,Racing in Car,暗棋大戰Online,Folder Lock,Kidblock,Pork Recipes

Total creative ads during the time period : 3,037

Duration : 714

Popularity : 281,089

2. WILDBERRIES’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WILDBERRIES in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of WILDBERRIES in the recent period. As of 2020-09-07, among the WILDBERRIES‘s ad creative, the Html category’s proportion is 5.88%, Video category’s proportion is 52.94%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 17.65%, Carousel category’s proportion is 23.53%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, WILDBERRIES’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 52.26%,

Facebook’s proportion is 34.21%,

Instagram’s proportion is 9.5%,

Google Ads(Admob)’s proportion is 4.02%,

’s proportion is .

In the date of 2020-09-07, WILDBERRIES‘s network with the most ads is Facebook and its proportion is 52.94%.

3. Top 3 Ad Creative Analysis of WILDBERRIES

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WILDBERRIES. We can see some advertising trends.

Top 1 Ad Creative of WILDBERRIES

Ad Details :

Headline :Ewa&Me - молодежная одежда для девушек

Text :В чем секрет популярности португальского 🇵🇹 бренда EWA&ME в Европе? Эксперты моды 💅🏻👠 говорят, что в этой одежде отсутствует пафос, зато много свободы и самовыражения. Сегодня эту одежду можно купить и в МСК/СПБ! 💥

Top 2 Ad Creative of WILDBERRIES

Ad Details :

Headline :Ewa&Me - молодежная одежда для девушек

Text :В чем секрет популярности португальского 🇵🇹 бренда EWA&ME в Европе? Эксперты моды 💅🏻👠 говорят, что в этой одежде отсутствует пафос, зато много свободы и самовыражения. Сегодня эту одежду можно купить и в МСК/СПБ! 💥

Top 3 Ad Creative of WILDBERRIES

Ad Details :

Headline :Ewa&Me - молодежная одежда для девушек

Text :В чем секрет популярности португальского 🇵🇹 бренда EWA&ME в Европе? Эксперты моды 💅🏻👠 говорят, что в этой одежде отсутствует пафос, зато много свободы и самовыражения. Сегодня эту одежду можно купить и в МСК/СПБ! 💥

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 104 104 104
Popularity 758 755 753
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Audience Network Instagram Facebook
Related Ads 1 1 1
Countries Belarus Belarus Belarus
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for WILDBERRIES in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free WILDBERRIES’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to WILDBERRIES, you can click the app name below to view related reports.