Wildberries Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wildberries's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wildberries.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wildberries
App Name : Wildberries
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Wildberries LLC
Publisher : Instagram,Facebook,Фиксики Мастера: ремонтируй технику и смотри познавательные видео с любимыми героями,点泡泡 - Tap Tap Bubble,AppBox Pro,Hush Little Baby - Fun Activities and Sing Along
Total creative ads during the time period : 10,000
Duration : 917
Popularity : 1,808,179
Check ASO Keywords of Wildberries
2. Wildberries’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wildberries in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wildberries in the recent period. As of 2021-03-15, among the Wildberries‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 53.85%, Playable Ads category's proportion is 0.0%, Image category's proportion is 17.48%, Carousel category's proportion is 28.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Wildberries's the proportion of networks impressions are placed like this:
Instagram's proportion is 70.12%,
Facebook's proportion is 13.82%,
Messenger's proportion is 8.98%,
Audience Network's proportion is 7.08%,
's proportion is .
In the date of 2021-03-15, Wildberries‘s network with the most ads is Instagram and its proportion is 60.84%.
3. Top 3 Ad Creative Analysis of Wildberries
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wildberries. We can see some advertising trends.
Top 1 Ad Creative of Wildberries
Ad Details ：
Headline ：
Text ：Элегантный моносьют LEA в японском стиле Хакама невероятно стройнит и визуально увеличивает рост. Широкий пояс на бедрах можно завязывать спереди или сзади. Есть полезный секрет: благодаря специальным запатентованным застежкам, его можно не снимать при посещении дамской комнаты ;)
⠀
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Top 2 Ad Creative of Wildberries
Ad Details ：
Headline ：
Text ：Скидки до 70% на ВСЮ продукцию!🌱
Minabao - эликсир твоей красоты♥️
Top 3 Ad Creative of Wildberries
Ad Details ：
Headline ：44800 рублей
Text ：44800 рублей • Доставка во все города России.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 310 | 399 | 267 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 400 x 400 | 320 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 3 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Wildberries in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Wildberries's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wildberries, you can click the app name below to view related reports, or you can find more info in ASOTools.