WiZ Competitive Intelligence|Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WiZ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WiZ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WiZ
App Name : WiZ
Logo:
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : WiZ Connected Lighting Company Limited
Publisher : Instagram,Facebook,Montage Video Musique,Ant Smasher,BeautyPlus - Best Selfie Cam & Easy Photo Editor,7 Minute Workout
Total creative ads during the time period : 164
Duration : 481
Popularity : 28,964
Check ASO Keywords of WiZ
2. WiZ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WiZ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WiZ in the recent period. As of 2021-03-14, among the WiZ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 29.63%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.37%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, WiZ's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.48%,
Instagram's proportion is 41.33%,
Messenger's proportion is 13.2%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, WiZ‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of WiZ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WiZ. We can see some advertising trends.
Top 1 Ad Creative of WiZ
Ad Details :
Headline :Desfruta da experiência WiZ
Text :Configure as suas Lâmpadas inteligentes com Wi-Fi WiZ de acordo com o seu estado de espírito e tornar especial qualquer momento. #ConnectedLight
Top 2 Ad Creative of WiZ
Ad Details :
Headline :Luz inteligente para o seu dia a dia
Text :Agora para os seus jantares irá preparar a iluminação em vez da mesa. Torne as suas refeições memoráveis com WiZ. #ConnectedLight
Top 3 Ad Creative of WiZ
Ad Details :
Headline :Desfruta da experiência WiZ
Text :Configure as suas Lâmpadas inteligentes com Wi-Fi WiZ de acordo com o seu estado de espírito e tornar especial qualquer momento. #ConnectedLight
Basic Info of Top 3 Ad Creative
1st | 2nd | 3rd | |
Duration | 81 | 81 | 81 |
Popularity | 563 | 562 | 562 |
Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
Creative Type | Image | Image | Image |
Network | |||
Related Ads | 1 | 1 | 1 |
Countries | Portugal | Portugal | Portugal |
Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for WiZ in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WiZ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WiZ, you can click the app name below to view related reports, or you can find more info in ASOTools.