WiZ Connected Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WiZ Connected's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WiZ Connected.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WiZ Connected
App Name : WiZ Connected
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : WiZ Connected Lighting Co., Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 117
Duration : 189
Popularity : 25,588
Check ASO Keywords of WiZ Connected
2. WiZ Connected’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WiZ Connected in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WiZ Connected in the recent period. As of 2021-03-14, among the WiZ Connected‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 29.63%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.37%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, WiZ Connected's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.03%,
Instagram's proportion is 42.46%,
Messenger's proportion is 12.51%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, WiZ Connected‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of WiZ Connected
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WiZ Connected. We can see some advertising trends.
Top 1 Ad Creative of WiZ Connected
Ad Details ：
Headline ：Desfruta da experiência WiZ
Text ：Configure as suas Lâmpadas inteligentes com Wi-Fi WiZ de acordo com o seu estado de espírito e tornar especial qualquer momento. #ConnectedLight
Top 2 Ad Creative of WiZ Connected
Ad Details ：
Headline ：Luz inteligente para o seu dia a dia
Text ：Agora para os seus jantares irá preparar a iluminação em vez da mesa. Torne as suas refeições memoráveis com WiZ. #ConnectedLight
Top 3 Ad Creative of WiZ Connected
Ad Details ：
Headline ：Luz inteligente para o seu dia a dia
Text ：Agora para os seus jantares irá preparar a iluminação em vez da mesa. Torne as suas refeições memoráveis com WiZ. #ConnectedLight
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 81 | 81 |
| Popularity | 563 | 563 | 562 |
| Dimensions | 337 x 600 | 600 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Portugal | Portugal | Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for WiZ Connected in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free WiZ Connected's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WiZ Connected, you can click the app name below to view related reports, or you can find more info in ASOTools.