WOOD TV8 - Grand Rapids News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WOOD TV8 - Grand Rapids News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WOOD TV8 - Grand Rapids News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WOOD TV8 - Grand Rapids News
App Name : WOOD TV8 - Grand Rapids News
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Nexstar Digital (formerly LIN Media)
Publisher : Facebook,Instagram
Total creative ads during the time period : 96
Duration : 1,017
Popularity : 11,849
Check ASO Keywords of WOOD TV8 - Grand Rapids News
2. WOOD TV8 - Grand Rapids News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WOOD TV8 - Grand Rapids News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WOOD TV8 - Grand Rapids News in the recent period. As of 2021-04-22, among the WOOD TV8 - Grand Rapids News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-22, WOOD TV8 - Grand Rapids News's the proportion of networks impressions are placed like this:
Messenger's proportion is 31.25%,
Facebook's proportion is 30.0%,
Instagram's proportion is 30.0%,
Audience Network's proportion is 8.75%,
's proportion is .
In the date of 2021-04-22, WOOD TV8 - Grand Rapids News‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of WOOD TV8 - Grand Rapids News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WOOD TV8 - Grand Rapids News. We can see some advertising trends.
Top 1 Ad Creative of WOOD TV8 - Grand Rapids News
Ad Details ：
Headline ：Michigan expands list of conditions medical pot can treat
Text ：The conditions medical marijuana is now approved for in Michigan include autism, arthritis, Parkinson's disease, chronic pain and inflammatory bowel disease.
Top 2 Ad Creative of WOOD TV8 - Grand Rapids News
Ad Details ：
Headline ：Lawmakers vote to spend $180K on pheasants for hunting
Text ：Lawmakers vote to spend $180K on pheasants for hunting
Michigan lawmakers have agreed to spend $180,000 to buy pheasants to promote hunting.
The money was included in a spending bill signed last week by Gov. Rick Snyder in his final days in office. The pheasants would be released in state game areas to enhance hunting opportunities.
https://www.woodtv.com/news/michigan/lawmakers-vote-to-spend-180k-on-pheasants-for-hunting/1682216223
Top 3 Ad Creative of WOOD TV8 - Grand Rapids News
Ad Details ：
Headline ：Kent County keeps recycling despite turbulence
Text ：I keep hearing some rumors and misunderstandings out there, so I'll keep getting the truth out to you.
Rest assured, ALL recycling picked up in EGR and GR is being sent to the County Recycling Facility and is being recycled.
Kent County does NOT send recyclables delivered to us to our landfill or incinerator!
Please keep recycling and we'll keep getting your bottles, cans, paper, and glass into recycling and reuse markets!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 830 | 660 | 523 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1278 x 720 | 1278 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WOOD TV8 - Grand Rapids News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WOOD TV8 - Grand Rapids News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WOOD TV8 - Grand Rapids News, you can click the app name below to view related reports, or you can find more info in ASOTools.