Word Apart Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Word Apart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Apart.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Word Apart

App Name : Word Apart


Word Apart-SocialPeta

OS : iOS

Network : Messenger,Facebook,Audience Network

Developer : Casual Game Factory, Inc.

Publisher : Instagram,Facebook,Tap Tap Music-Pop Songs,孩子手工:雪花,OLX Classifieds

Total creative ads during the time period : 90

Duration : 649

Popularity : 42,529

Check ASO Keywords of Word Apart

2. Word Apart’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Apart in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Apart in the recent period. As of 2021-05-23, among the Word Apart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Word Apart's the proportion of networks impressions are placed like this:

Instagram's proportion is 25.56%,

Facebook's proportion is 25.3%,

Messenger's proportion is 24.61%,

Audience Network's proportion is 24.53%,

's proportion is .

In the date of 2021-05-23, Word Apart‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Word Apart

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Apart. We can see some advertising trends.

Top 1 Ad Creative of Word Apart

Ad Details :

Headline :

Text :The Best Word Game!

Top 2 Ad Creative of Word Apart

Ad Details :

Headline :

Text :The Best Word Game!

Top 3 Ad Creative of Word Apart

Ad Details :

Headline :

Text :The Best Word Game!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 167 167 167
Popularity 620 618 618
Dimensions 240 x 426 320 x 400 240 x 426
Creative Type Video Video Video
Network Facebook Messenger Instagram
Related Ads 3 3 3
Countries Canada,United States,United Kingdom Canada,United States,United Kingdom Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Word Apart in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Word Apart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Word Apart, you can click the app name below to view related reports, or you can find more info in ASOTools.