Word Apart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Apart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Apart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Apart
App Name : Word Apart
Logo：
OS : iOS
Network : Messenger,Facebook,Audience Network
Developer : Casual Game Factory, Inc.
Publisher : Instagram,Facebook,Tap Tap Music-Pop Songs,孩子手工：雪花,OLX Classifieds
Total creative ads during the time period : 90
Duration : 649
Popularity : 42,529
Check ASO Keywords of Word Apart
2. Word Apart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Apart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Apart in the recent period. As of 2021-05-23, among the Word Apart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Word Apart's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.56%,
Facebook's proportion is 25.3%,
Messenger's proportion is 24.61%,
Audience Network's proportion is 24.53%,
's proportion is .
In the date of 2021-05-23, Word Apart‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Word Apart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Apart. We can see some advertising trends.
Top 1 Ad Creative of Word Apart
Ad Details ：
Headline ：
Text ：The Best Word Game!
Top 2 Ad Creative of Word Apart
Ad Details ：
Headline ：
Text ：The Best Word Game!
Top 3 Ad Creative of Word Apart
Ad Details ：
Headline ：
Text ：The Best Word Game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 167 | 167 | 167 |
| Popularity | 620 | 618 | 618 |
| Dimensions | 240 x 426 | 320 x 400 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 3 | 3 | 3 |
| Countries | Canada,United States,United Kingdom | Canada,United States,United Kingdom | Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Word Apart in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Word Apart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Apart, you can click the app name below to view related reports, or you can find more info in ASOTools.