Word Colour Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Colour's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Colour.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Colour
App Name : Word Colour
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : 凯 初
Publisher : Facebook,Instagram,4 Images: Quel est le mot?,成语大全-全民文化大赛经典单机游戏,4 Resim 1 Cevap - Kelime Bulmaca,Pic Crossword Puzzles and Quiz,Buraco Justificado Mano a Mano
Total creative ads during the time period : 42
Duration : 194
Popularity : 10,072
Check ASO Keywords of Word Colour
2. Word Colour’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Colour in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Colour in the recent period. As of 2021-02-21, among the Word Colour‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, Word Colour's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.23%,
Instagram's proportion is 27.23%,
Messenger's proportion is 27.23%,
Audience Network's proportion is 18.31%,
's proportion is .
In the date of 2021-02-21, Word Colour‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Word Colour
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Colour. We can see some advertising trends.
Top 1 Ad Creative of Word Colour
Ad Details ：
Headline ：Click test your mind, memory！👉👉
Text ：Challenge yourself and solve the puzzles, find all words to win!🥰🥰
Top 2 Ad Creative of Word Colour
Ad Details ：
Headline ：Click test your mind, memory！👉👉
Text ：Challenge yourself and solve the puzzles, find all words to win!🥰🥰
Top 3 Ad Creative of Word Colour
Ad Details ：
Headline ：Click test your mind, memory！👉👉
Text ：Challenge yourself and solve the puzzles, find all words to win!🥰🥰
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 115 | 115 | 115 |
| Popularity | 842 | 842 | 840 |
| Dimensions | 224 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Word Colour in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Word Colour's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Colour, you can click the app name below to view related reports, or you can find more info in ASOTools.