Word Pearls: Word Games Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Pearls: Word Games's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Pearls: Word Games.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Pearls: Word Games
App Name : Word Pearls: Word Games
Logo：
OS : iOS
Network : Google Ads(Admob),Messenger,Audience Network
Developer : Unico Studio LLC
Publisher : Instagram,Happy Wheels,CHASERS: Fantasy Endless Runner,Bravo X Sniper Killer - Elite Campaign 3D,Cooking Master Fever,رشفة لعبة كلمات متقاطعة - وصلة
Total creative ads during the time period : 343
Duration : 620
Popularity : 112,901
Check ASO Keywords of Word Pearls: Word Games
2. Word Pearls: Word Games’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Pearls: Word Games in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Pearls: Word Games in the recent period. As of 2021-03-15, among the Word Pearls: Word Games‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Word Pearls: Word Games's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.99%,
Instagram's proportion is 26.99%,
Audience Network's proportion is 23.01%,
Messenger's proportion is 23.01%,
's proportion is .
In the date of 2021-03-15, Word Pearls: Word Games‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Word Pearls: Word Games
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Pearls: Word Games. We can see some advertising trends.
Top 1 Ad Creative of Word Pearls: Word Games
Ad Details ：
Headline ：
Text ：Join your friends, connect the subwords and solve the puzzles!
Top 2 Ad Creative of Word Pearls: Word Games
Ad Details ：
Headline ：
Text ：Join your friends, connect the subwords and solve the puzzles!
Top 3 Ad Creative of Word Pearls: Word Games
Ad Details ：
Headline ：Test Your Mind, Memory and Vocabulary
Text ：Join your friends, connect the subwords and solve the puzzles!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 341 | 290 | 220 |
| Popularity | 999 | 998 | 997 |
| Dimensions | 320 x 400 | 320 x 400 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Canada,Australia,United States,India,United Kingdom | Canada,United Kingdom,Philippines,United States | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Word Pearls: Word Games in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Word Pearls: Word Games's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Pearls: Word Games, you can click the app name below to view related reports, or you can find more info in ASOTools.