Words With Friends 2 Word Game Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Words With Friends 2 Word Game's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Words With Friends 2 Word Game.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Words With Friends 2 Word Game
App Name : Words With Friends 2 Word Game
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Zynga Inc.
Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,Tap Tap Music-Pop Songs,OLX Classifieds,地铁跑酷 - 官方中文版
Total creative ads during the time period : 3,715
Duration : 1,256
Popularity : 437,830
Check ASO Keywords of Words With Friends 2 Word Game
2. Words With Friends 2 Word Game’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Words With Friends 2 Word Game in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Words With Friends 2 Word Game in the recent period. As of 2021-03-14, among the Words With Friends 2 Word Game‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Words With Friends 2 Word Game's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.04%,
Facebook's proportion is 26.73%,
Audience Network's proportion is 23.82%,
Messenger's proportion is 22.4%,
's proportion is .
In the date of 2021-03-14, Words With Friends 2 Word Game‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Words With Friends 2 Word Game
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Words With Friends 2 Word Game. We can see some advertising trends.
Top 1 Ad Creative of Words With Friends 2 Word Game
Ad Details ：
Headline ：The World's Most Popular Word Game is all new!
Text ：Take the challenge. Play your biggest words.
Top 2 Ad Creative of Words With Friends 2 Word Game
Ad Details ：
Headline ：World-famous word game!
Text ：
Top 3 Ad Creative of Words With Friends 2 Word Game
Ad Details ：
Headline ：Get on the Bus and Play!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 291 | 291 | 201 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 720 x 1280 | 720 x 1280 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | United States | Australia,United States,Canada,Spain,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Words With Friends 2 Word Game in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Words With Friends 2 Word Game's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Words With Friends 2 Word Game, you can click the app name below to view related reports, or you can find more info in ASOTools.