Workforce Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Workforce's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Workforce.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Workforce
App Name : Workforce
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : Workever
Publisher : Instagram
Total creative ads during the time period : 79
Duration : 330
Popularity : 26,741
Check ASO Keywords of Workforce
2. Workforce’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Workforce in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Workforce in the recent period. As of 2020-12-23, among the Workforce‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-23, Workforce's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-23, Workforce‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Workforce
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Workforce. We can see some advertising trends.
Top 1 Ad Creative of Workforce
Ad Details ：
Headline ：Field Service Management Software | Workforce.FM
Text ：Compatible Apple & Android Apps
Top 2 Ad Creative of Workforce
Ad Details ：
Headline ：Field Service Management Software | Workforce.FM
Text ：Compatible Apple & Android Apps
Top 3 Ad Creative of Workforce
Ad Details ：
Headline ：Field Service Management Software | Workforce.FM
Text ：Compatible Apple & Android Apps
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 212 | 211 | 211 |
| Popularity | 934 | 909 | 909 |
| Dimensions | 1000 x 667 | 1000 x 667 | 1000 x 667 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Workforce in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Workforce's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Workforce, you can click the app name below to view related reports, or you can find more info in ASOTools.