WOW Parenting Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WOW Parenting's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WOW Parenting.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WOW Parenting
App Name : WOW Parenting
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : LifeSchool Digital Private Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 71
Duration : 204
Popularity : 30,577
Check ASO Keywords of WOW Parenting
2. WOW Parenting’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WOW Parenting in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WOW Parenting in the recent period. As of 2021-01-11, among the WOW Parenting‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-11, WOW Parenting's the proportion of networks impressions are placed like this:
Audience Network's proportion is 34.78%,
Facebook's proportion is 26.09%,
Instagram's proportion is 21.74%,
Messenger's proportion is 17.39%,
's proportion is .
In the date of 2021-01-11, WOW Parenting‘s network with the most ads is Audience Network and its proportion is 34.78%.
3. Top 3 Ad Creative Analysis of WOW Parenting
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WOW Parenting. We can see some advertising trends.
Top 1 Ad Creative of WOW Parenting
Ad Details ：
Headline ：7 Proven Ways to help your children conquer Digital Addiction.
Text ：In this Program, WOW PARENTING, India's most admired parenting app, presents parents with 7 PROVEN steps to conquer Digital Addiction.
Top 2 Ad Creative of WOW Parenting
Ad Details ：
Headline ：Improve homework and studies by conquer Digital Addiction.
Text ：Digital Gadgets have become like Jumanjee, where kids get lost for hours, to the horror of parents. Come, let’s help our children learn HAPPILY at home, online and offline.
Top 3 Ad Creative of WOW Parenting
Ad Details ：
Headline ：Help your children conquer Digital Addiction.
Text ：Digital Gadgets have become like Jumanjee, where kids get lost for hours, to the horror of parents. Come, let’s help our children learn HAPPILY at home, online and offline.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 195 | 195 |
| Popularity | 991 | 991 | 991 |
| Dimensions | 600 x 312 | 600 x 337 | 600 x 450 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WOW Parenting in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free WOW Parenting's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WOW Parenting, you can click the app name below to view related reports, or you can find more info in ASOTools.