Wowcher – Deals & Vouchers Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wowcher – Deals & Vouchers's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wowcher – Deals & Vouchers.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wowcher – Deals & Vouchers
App Name : Wowcher – Deals & Vouchers
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Associated Newspapers Limited
Publisher : Instagram,Saheli App for Pregnant Women,Spy Tricks,Logic games,Numbers to Words Converter - Write Amount in Words,Recette Crepe Facile,Boodschapwijzer: Dé Boodschappen App,Black Men Hairstyle
Total creative ads during the time period : 2,522
Duration : 1,651
Popularity : 449,684
Check ASO Keywords of Wowcher – Deals & Vouchers
2. Wowcher – Deals & Vouchers’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wowcher – Deals & Vouchers in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wowcher – Deals & Vouchers in the recent period. As of 2021-05-25, among the Wowcher – Deals & Vouchers‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Wowcher – Deals & Vouchers's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-25, Wowcher – Deals & Vouchers‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Wowcher – Deals & Vouchers
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wowcher – Deals & Vouchers. We can see some advertising trends.
Top 1 Ad Creative of Wowcher – Deals & Vouchers
Ad Details ：
Headline ：Up To 80% Off Great Deals
Text ：Hundreds Of Great Offers
Top 2 Ad Creative of Wowcher – Deals & Vouchers
Ad Details ：
Headline ：Up To 72% Off Spa Deals
Text ：Check Wowcher First
Top 3 Ad Creative of Wowcher – Deals & Vouchers
Ad Details ：
Headline ：Up To 72% Off Spa Deals
Text ：Get The Hottest Deals At The Lowest Prices. Sign Up For Great Daily Deals Now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 64 | 35 | 33 |
| Popularity | 419 | 175 | 161 |
| Dimensions | 480 x 720 | 640 x 334 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Germany,Austria,Liechtenstein | Canada,United States,Australia,United Kingdom |
| Language | English | German | English |
Through the above analysis, we can see that the most effective channel for Wowcher – Deals & Vouchers in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Wowcher – Deals & Vouchers's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wowcher – Deals & Vouchers, you can click the app name below to view related reports, or you can find more info in ASOTools.