WTF Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the WTF’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WTF.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of WTF

App Name : WTF



OS : iOS

Network : Google Ads(Admob)

Developer : NOS Comunicacoes, S.A.

Publisher : Car Key Simulator (Lite),1个月板挑战,诛仙小说-ssssss,丹麦语中文翻译和词典,Farm Puzzles. New jigsaw puzzles,手机定位神器-专业指南针,实时获取经纬度、海拨和当前速度,100 Doors World Of History 2,变脸相机 - 视频贴纸美图特效软件,Tower Builder : Build It,App1933 - KMB ‧ LWB

Total creative ads during the time period : 151

Duration : 7

Popularity : 8,719

2. WTF’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WTF in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of WTF in the recent period. As of 2020-08-14, among the WTF‘s ad creative, the Html category’s proportion is 82.22%, Video category’s proportion is 2.22%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 6.67%, Carousel category’s proportion is 8.89%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-14, WTF’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-08-14, WTF‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of WTF

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WTF. We can see some advertising trends.

Top 1 Ad Creative of WTF

Ad Details :

Headline :Banca-te à pala dos outros

Text :Paga com show off

Top 2 Ad Creative of WTF

Ad Details :

Headline :Ganha 10€ no Cartão Revolut

Text :Não podes passar a vida a passar cartão? #sabesquepodes

Top 3 Ad Creative of WTF

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 4 4 0
Popularity 57 55
Dimensions 640 x 360 288 x 512
Creative Type Video Image
Network Google Ads(Admob) Google Ads(Admob)
Related Ads 1 5 0
Countries Canada,United Kingdom,Australia,United States Brazil,Angola,Portugal
Language English Portuguese

Through the above analysis, we can see that the most effective channel for WTF in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free WTF’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to WTF, you can click the app name below to view related reports.