WTF Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WTF's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WTF.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WTF
App Name : WTF
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : NOS Comunicacoes, S.A.
Publisher : Instagram,Facebook,四國軍棋 by SZY,1个月板挑战,Face Sticker Camera Live,诛仙小说-ssssss,丹麦语中文翻译和词典
Total creative ads during the time period : 401
Duration : 568
Popularity : 25,825
Check ASO Keywords of WTF
2. WTF’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WTF in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WTF in the recent period. As of 2021-04-29, among the WTF‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-29, WTF's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.1%,
Instagram's proportion is 25.07%,
Messenger's proportion is 25.07%,
Facebook's proportion is 24.76%,
's proportion is .
In the date of 2021-04-29, WTF‘s network with the most ads is Audience Network and its proportion is 25.23%.
3. Top 3 Ad Creative Analysis of WTF
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WTF. We can see some advertising trends.
Top 1 Ad Creative of WTF
Ad Details ：
Headline ：WTF
Text ：Agora com a nova App WTF tens vouchers, promos, deals e ainda Scratch para ganhar prémios, tudo no mesmo prato. Saca já em https://app.wtf.pt e ainda ganhas 10GB de net. #sabesquepodes #TensAPapinhaTodaFeita
Top 2 Ad Creative of WTF
Ad Details ：
Headline ：Saldos WTF
Text ：Nestes Saldos, a WTF dá-te descontos até €250 em Smartphones. Sabe mais na App WTF.
Top 3 Ad Creative of WTF
Ad Details ：
Headline ：Saldos WTF
Text ：Nestes Saldos, a WTF dá-te um iPhone SE com desconto. Vê este e outros smartphones em Saldos na App WTF
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 23 | 23 |
| Popularity | 116 | 114 | 114 |
| Dimensions | 640 x 640 | 426 x 426 | 1080 x 1920 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Angola,Portugal | Portugal,Angola,Brazil | Portugal,Angola,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for WTF in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free WTF's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WTF, you can click the app name below to view related reports, or you can find more info in ASOTools.