Würth Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Würth's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Würth.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Würth
App Name : Würth
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Adolf Würth GmbH & Co. KG
Publisher : Instagram,Facebook,Strobe,Песни наоборот,GulogGratis,VIN01-проверка авто по гос и VIN номеру бесплатно
Total creative ads during the time period : 1,339
Duration : 670
Popularity : 289,953
Check ASO Keywords of Würth
2. Würth’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Würth in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Würth in the recent period. As of 2021-03-15, among the Würth‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Würth's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.2%,
Audience Network's proportion is 25.2%,
Instagram's proportion is 24.8%,
Messenger's proportion is 24.8%,
's proportion is .
In the date of 2021-03-15, Würth‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Würth
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Würth. We can see some advertising trends.
Top 1 Ad Creative of Würth
Ad Details ：
Headline ：Welcome To Würth eshop
Text ：Get access to our range of over 15,000 products at a click of a button. Register for our online shop today and see how we can help you get the job done!
Top 2 Ad Creative of Würth
Ad Details ：
Headline ：Welcome To Würth eshop
Text ：Get access to our range of over 15,000 products at a click of a button. Register for our online shop today and see how we can help you get the job done!
Top 3 Ad Creative of Würth
Ad Details ：
Headline ：Click & Collect At Your Local Romford Store
Text ：Buy online and collect in your local Romford store within 60 minutes! Your specialist for assembly & fixing materials. Always with a clear focus on quality & service.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 299 | 343 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 4 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Würth in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Würth's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Würth, you can click the app name below to view related reports, or you can find more info in ASOTools.