Xbox Game Pass Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Xbox Game Pass's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Xbox Game Pass.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Xbox Game Pass
App Name : Xbox Game Pass
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Microsoft Corporation
Publisher : Instagram,Facebook,监狱警察逃逸3D - 监狱突围从恶魔岛监狱,Modern city bus driver 3d : free simulation game,Algebra Game with Equations,Kids And Baby Frames
Total creative ads during the time period : 1,777
Duration : 705
Popularity : 139,989
Check ASO Keywords of Xbox Game Pass
2. Xbox Game Pass’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Xbox Game Pass in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Xbox Game Pass in the recent period. As of 2021-03-15, among the Xbox Game Pass‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 58.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 41.77%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Xbox Game Pass's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.9%,
Instagram's proportion is 27.1%,
Messenger's proportion is 22.65%,
Audience Network's proportion is 22.35%,
's proportion is .
In the date of 2021-03-15, Xbox Game Pass‘s network with the most ads is Facebook and its proportion is 31.65%.
3. Top 3 Ad Creative Analysis of Xbox Game Pass
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Xbox Game Pass. We can see some advertising trends.
Top 1 Ad Creative of Xbox Game Pass
Ad Details ：
Headline ：
Text ：Thanks Stranger! https://t.co/yH2BR9Jxpv
Top 2 Ad Creative of Xbox Game Pass
Ad Details ：
Headline ：
Text ：The wait is over. Red Dead Redemption 2 is available today! https://t.co/OvrPA7iWXU
Top 3 Ad Creative of Xbox Game Pass
Ad Details ：
Headline ：Hazte con XGP Ultimate
Text ：Juega a títulos de EA en tu consola con EA Play, ahora con Xbox Game Pass Ultimate.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 1 | 41 |
| Popularity | 911 | 858 | 828 |
| Dimensions | 700 x 394 | 1200 x 675 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 7 |
| Countries | United States,United Kingdom,Australia,Canada | Canada,Australia,United Kingdom,United States | Paraguay,Chile,Panama,Peru,Spain,Mexico,Argentina,Cuba,Venezuela,Colombia,Guatemala |
| Language | English | English | Spanish |
Through the above analysis, we can see that the most effective channel for Xbox Game Pass in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Xbox Game Pass's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Xbox Game Pass, you can click the app name below to view related reports, or you can find more info in ASOTools.