Yandex Browser Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yandex Browser's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex Browser.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yandex Browser
App Name : Yandex Browser
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Yandex LLC
Publisher : Cymera,SoundTube Free Music Player,Chinese Chess / Co Tuong,Canasta - Card Game,My Contacts Backup,快阅小说 - 免费 全本 网络 小说,Goodnight 3 - Lullabies & Free Music for Children (Clay Farm edition),Explorer for Picasa,İmsakiyeler: 2020 İmsakiye
Total creative ads during the time period : 10,000
Duration : 1,409
Popularity : 7,761,512
Check ASO Keywords of Yandex Browser
2. Yandex Browser’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yandex Browser in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex Browser in the recent period. As of 2021-02-21, among the Yandex Browser‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, Yandex Browser's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.73%,
Messenger's proportion is 33.45%,
Facebook's proportion is 32.81%,
's proportion is ,
's proportion is .
In the date of 2021-02-21, Yandex Browser‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Yandex Browser
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex Browser. We can see some advertising trends.
Top 1 Ad Creative of Yandex Browser
Ad Details ：
Headline ：Сотни игр в Браузере. 0+
Text ：Сотни игр в Яндекс.Браузере. Не заскучаете дома. 0+
Top 2 Ad Creative of Yandex Browser
Ad Details ：
Headline ：Переводчик в браузере. 0+
Text ：Яндекс.Браузер может переводить отдельные слова или предложения на странице. 0+
Top 3 Ad Creative of Yandex Browser
Ad Details ：
Headline ：Сотни игр в Браузере. 0+
Text ：Подборки игр по жанрам. Бесплатные онлайн-игры в Яндекс.Браузере 0+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 212 | 209 | 196 |
| Popularity | 998 | 997 | 996 |
| Dimensions | 360 x 360 | 360 x 360 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Yandex Browser in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Yandex Browser's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yandex Browser, you can click the app name below to view related reports, or you can find more info in ASOTools.