Yandex Music and Podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yandex Music and Podcasts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex Music and Podcasts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yandex Music and Podcasts
App Name : Yandex Music and Podcasts
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Yandex LLC
Publisher : Canasta - Card Game,a MP3 2 Ringtone Free,iRemix - Portable Music DJ,movieStudio- Video Editor,Cell Trap Multiplayer,SoundTube Free Music Player,2048 Supreme,Drum Looper - Dubstep,رشفة لعبة كلمات متقاطعة - وصلة
Total creative ads during the time period : 10,000
Duration : 2,192
Popularity : 630,243
Check ASO Keywords of Yandex Music and Podcasts
2. Yandex Music and Podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yandex Music and Podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex Music and Podcasts in the recent period. As of 2021-03-16, among the Yandex Music and Podcasts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.45%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Yandex Music and Podcasts's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Yandex Music and Podcasts‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Yandex Music and Podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex Music and Podcasts. We can see some advertising trends.
Top 1 Ad Creative of Yandex Music and Podcasts
Ad Details ：
Headline ：Музыка без интернета 0+
Text ：Скачивайте музыку на телефон и слушайте где угодно. Месяц бесплатно 0+
Top 2 Ad Creative of Yandex Music and Podcasts
Ad Details ：
Headline ：Попробовать месяц бесплатно
Text ：Discover what's new and amazing in Yandex Music! ❶ Tens of millions of tracks ❷ Curated selections for any occasion ❸ Hot new albums and singles ❹ New personalized recommendations daily ❺ HQ sound ❻ Create and share playlists of your favorite tracks ❼ Play music with or without an inte...
Top 3 Ad Creative of Yandex Music and Podcasts
Ad Details ：
Headline ：Высокое качество звука 0+
Text ：Распознавание музыки 0+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 149 | 202 |
| Popularity | 995 | 971 | 902 |
| Dimensions | 360 x 360 | 1081 x 1921 | 640 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 2 | 1 | 2 |
| Countries | Russia | Russia,Belarus,Kazakhstan | |
| Language | Russian | English | NA |
Through the above analysis, we can see that the most effective channel for Yandex Music and Podcasts in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Yandex Music and Podcasts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yandex Music and Podcasts, you can click the app name below to view related reports, or you can find more info in ASOTools.