Yatzy Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Yatzy’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yatzy.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Yatzy

App Name : Yatzy



OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Spigo ApS

Publisher : Miniature Golf,五子连珠. - 史上最经典的欢乐五子棋游戏

Total creative ads during the time period : 73

Duration : 522

Popularity : 59,944

2. Yatzy’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Yatzy in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Yatzy in the recent period. As of 2020-09-06, among the Yatzy‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 42.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 57.14%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Yatzy’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 25.48%,

Instagram’s proportion is 25.21%,

Facebook’s proportion is 24.66%,

Audience Network’s proportion is 24.66%,

’s proportion is .

In the date of 2020-09-06, Yatzy‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Yatzy

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yatzy. We can see some advertising trends.

Top 1 Ad Creative of Yatzy

Ad Details :

Headline :What's your best score?

Text :

Top 2 Ad Creative of Yatzy

Ad Details :

Headline :What's your best score?

Text :

Top 3 Ad Creative of Yatzy

Ad Details :

Headline :Can you score 200 points?

Text :‎Play Yatzy™ online with random players or with family and friends. Supports both North American and European rule sets, as well as 5 or 6 dice. Yatzy™ allows up to 4 players online and offline and includes bots to play against AI. Join the fun online by playing random players and show you are...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 180 180 179
Popularity 992 992 992
Dimensions 320 x 400 320 x 400 768 x 1024
Creative Type Video Video Image
Network Messenger Messenger Messenger
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Yatzy in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free Yatzy’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Yatzy, you can click the app name below to view related reports.