Yatzy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yatzy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yatzy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yatzy
App Name : Yatzy
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : NewPubCo
Publisher : Instagram,Facebook,HD Abstract Images,Pasapalabras,Snack Recipes,Rangkuman B Indonesia SMP
Total creative ads during the time period : 551
Duration : 236
Popularity : 59,997
Check ASO Keywords of Yatzy
2. Yatzy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yatzy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yatzy in the recent period. As of 2021-03-15, among the Yatzy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.79%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.21%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yatzy's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.71%,
Instagram's proportion is 24.3%,
Audience Network's proportion is 24.28%,
Messenger's proportion is 23.61%,
UnityAds's proportion is 0.11%.
In the date of 2021-03-15, Yatzy‘s network with the most ads is Facebook and its proportion is 24.43%.
3. Top 3 Ad Creative Analysis of Yatzy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yatzy. We can see some advertising trends.
Top 1 Ad Creative of Yatzy
Ad Details ：
Headline ：Beat the score!🎲🎲
Text ：#1 logic game in the USA!
Top 2 Ad Creative of Yatzy
Ad Details ：
Headline ：Beat the score!🎲🎲
Text ：#1 logic game in the USA!
Top 3 Ad Creative of Yatzy
Ad Details ：
Headline ：Beat the score!🎲🎲
Text ：#1 logic game in the USA!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 164 | 164 | 164 |
| Popularity | 982 | 982 | 981 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Yatzy in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Yatzy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yatzy, you can click the app name below to view related reports, or you can find more info in ASOTools.