YCMC Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YCMC's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YCMC.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YCMC
App Name : YCMC
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Shoe City
Publisher : Instagram,Facebook,Cymera,Günlük Aşk Falı,Shred! Downhill Mountain Biking - HD,Koran auf Deutsch
Total creative ads during the time period : 953
Duration : 597
Popularity : 185,770
Check ASO Keywords of YCMC
2. YCMC’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YCMC in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YCMC in the recent period. As of 2021-03-14, among the YCMC‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.6%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.32%, Carousel category's proportion is 38.07%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, YCMC's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.96%,
Audience Network's proportion is 25.07%,
Instagram's proportion is 24.08%,
Messenger's proportion is 23.89%,
's proportion is .
In the date of 2021-03-14, YCMC‘s network with the most ads is Facebook and its proportion is 25.89%.
3. Top 3 Ad Creative Analysis of YCMC
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YCMC. We can see some advertising trends.
Top 1 Ad Creative of YCMC
Ad Details ：
Headline ：Shop the adidas Superstar & More @ YCMC.com
Text ：The Women's adidas Superstar features the classic shell toe design to keep you stylish and comfortable. Constructed with textile 3-stripes, full grain leather upper, and herringbone-pattern outsole.
Top 2 Ad Creative of YCMC
Ad Details ：
Headline ：Shop the adidas Superstar & More @ YCMC.com
Text ：The Women's adidas Superstar features the classic shell toe design to keep you stylish and comfortable. Constructed with textile 3-stripes, full grain leather upper, and herringbone-pattern outsole.
Top 3 Ad Creative of YCMC
Ad Details ：
Headline ：These + me @ Gym 2Day!
Text ：The new technology from PUMA is HERE. Shop the new Mile Rider collection and more @ YCMC.com - the new looks are all 🔥!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 270 | 163 |
| Popularity | 971 | 971 | 872 |
| Dimensions | 400 x 224 | 400 x 224 | 480 x 600 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for YCMC in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free YCMC's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YCMC, you can click the app name below to view related reports, or you can find more info in ASOTools.