YeChat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YeChat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YeChat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YeChat
App Name : YeChat
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Messenger
Developer : Effectmobi Limited
Publisher : Instagram,Drift Mania Championship,Farmer Sim 2015,电池管家-电池检测维护大师,Trial Xtreme 4 Moto Bike Game,Othello Quest - Online Othello,Monster Truck Parking Game Real Car Racing Games,Gas Station: Car Parking Sim
Total creative ads during the time period : 1,966
Duration : 314
Popularity : 179,261
Check ASO Keywords of YeChat
2. YeChat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YeChat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YeChat in the recent period. As of 2021-03-15, among the YeChat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, YeChat's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.3%,
Instagram's proportion is 31.88%,
Messenger's proportion is 17.93%,
Audience Network's proportion is 17.88%,
's proportion is .
In the date of 2021-03-15, YeChat‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of YeChat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YeChat. We can see some advertising trends.
Top 1 Ad Creative of YeChat
Ad Details ：
Headline ：1to1 Random live video chat
Text ：chat, make friends and have fun!
Top 2 Ad Creative of YeChat
Ad Details ：
Headline ：1to1 Random live video chat
Text ：chat, make friends and have fun!
Top 3 Ad Creative of YeChat
Ad Details ：
Headline ：1to1 Random live video chat
Text ：chat, make friends and have fun!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 285 | 285 | 222 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey,Germany,Libyan Arab Jm,United States,Canada,Egypt,India | Egypt,Germany,Turkey,India,Libyan Arab Jm,Canada,United States | Libyan Arab Jm,Egypt,United States,Canada,Turkey,Germany,India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for YeChat in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free YeChat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YeChat, you can click the app name below to view related reports, or you can find more info in ASOTools.