YeChat Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the YeChat’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YeChat.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of YeChat

App Name : YeChat

Logo

YeChat-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Effectmobi Limited

Publisher : Drift Mania Championship,Farmer Sim 2015,电池管家-电池检测维护大师,Trial Xtreme 4,Monster Truck Parking Game Real Car Racing Games,Gas Station: Car Parking Sim,オセロクエスト (旧リバーシ大戦)

Total creative ads during the time period : 1,629

Duration : 124

Popularity : 135,842

2. YeChat’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser YeChat in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of YeChat in the recent period. As of 2020-09-07, among the YeChat‘s ad creative, the Html category’s proportion is 28.57%, Video category’s proportion is 57.14%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.29%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, YeChat’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 46.7%,

Audience Network’s proportion is 42.1%,

Google Ads(Admob)’s proportion is 10.42%,

Yahoo’s proportion is 0.78%,

’s proportion is .

In the date of 2020-09-07, YeChat‘s network with the most ads is Google Ads(Admob) and its proportion is 57.14%.

3. Top 3 Ad Creative Analysis of YeChat

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YeChat. We can see some advertising trends.

Top 1 Ad Creative of YeChat

Ad Details :

Headline :1to1 Random live video chat

Text :

Top 2 Ad Creative of YeChat

Ad Details :

Headline :1to1 Random live video chat

Text :

Top 3 Ad Creative of YeChat

Ad Details :

Headline :1to1 Random live video chat

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 109 102 102
Popularity 849 807 806
Dimensions 400 x 400 400 x 400 400 x 400
Creative Type Video Video Video
Network Facebook Audience Network Messenger
Related Ads 1 1 1
Countries Germany,Canada,Libyan Arab Jm,United States,Turkey,Egypt,India Turkey,Canada,Egypt,India,Germany,United States,Libyan Arab Jm Egypt,Libyan Arab Jm,Canada,Germany,India,United States,Turkey
Language English English English

Through the above analysis, we can see that the most effective channel for YeChat in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free YeChat’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to YeChat, you can click the app name below to view related reports.