Yolcu Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yolcu's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yolcu.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yolcu
App Name : Yolcu
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : YOLCU ULUSLARARASI ORGANIZASYON VE TURIZM OTELCILIK TICARET LIMITED SIRKETI
Publisher : Instagram,Facebook
Total creative ads during the time period : 22
Duration : 198
Popularity : 8,342
Check ASO Keywords of Yolcu
2. Yolcu’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yolcu in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yolcu in the recent period. As of 2021-03-06, among the Yolcu‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, Yolcu's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.7%,
Instagram's proportion is 25.88%,
Audience Network's proportion is 25.61%,
Messenger's proportion is 20.81%,
's proportion is .
In the date of 2021-03-06, Yolcu‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Yolcu
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yolcu. We can see some advertising trends.
Top 1 Ad Creative of Yolcu
Ad Details ：
Headline ：Yolcu.com
Text ：📱2020 Turizm kategorisinde önerilen uygulama yolcu.com!
💳Biletinizi güvenle alın.
📊Seferleri karşılaştırın
✈️ #YolculukBaşlasın
Top 2 Ad Creative of Yolcu
Ad Details ：
Headline ：Yolcu.com
Text ：📱2020 Turizm kategorisinde önerilen uygulama yolcu.com!
💳Biletinizi güvenle alın.
📊Seferleri karşılaştırın
✈️ #YolculukBaşlasın
Top 3 Ad Creative of Yolcu
Ad Details ：
Headline ：Yolcu.com
Text ：Her yolcuya yolcu.com gerek Seyahatlerin yeni planlayıcısı yolcu.com ile yolculuklar daha da kolaylaşıyor. Yolcu.com 2016 yılında başlamış olduğu yoluna YLC Turizm Acentesi olarak güvenli altyapısı ve kullanıcı dostu ara yüzü ile mobil uygulama ve web sitesi üzerinden online bi...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 70 | 70 | 70 |
| Popularity | 520 | 520 | 514 |
| Dimensions | 800 x 800 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | English | English | Turkish |
Through the above analysis, we can see that the most effective channel for Yolcu in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Yolcu's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yolcu, you can click the app name below to view related reports, or you can find more info in ASOTools.