Yoto: Music, Stories, Learning Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yoto: Music, Stories, Learning's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yoto: Music, Stories, Learning.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yoto: Music, Stories, Learning
App Name : Yoto: Music, Stories, Learning
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Yoto
Publisher : Instagram,Facebook,How to Draw Flowers,How to Draw Desserts,Girl Games for Free 2020 - 20in1,Clock Games for Kids 2
Total creative ads during the time period : 250
Duration : 360
Popularity : 89,638
Check ASO Keywords of Yoto: Music, Stories, Learning
2. Yoto: Music, Stories, Learning’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yoto: Music, Stories, Learning in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yoto: Music, Stories, Learning in the recent period. As of 2021-03-15, among the Yoto: Music, Stories, Learning‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 73.08%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 10.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yoto: Music, Stories, Learning's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.68%,
Instagram's proportion is 27.8%,
Messenger's proportion is 19.9%,
Audience Network's proportion is 19.62%,
's proportion is .
In the date of 2021-03-15, Yoto: Music, Stories, Learning‘s network with the most ads is Facebook and its proportion is 29.49%.
3. Top 3 Ad Creative Analysis of Yoto: Music, Stories, Learning
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yoto: Music, Stories, Learning. We can see some advertising trends.
Top 1 Ad Creative of Yoto: Music, Stories, Learning
Ad Details ：
Headline ：Much more than a smart speaker
Text ：Introducing a world of audio to kids through a unique, interactive audio platform, enabling kids to listen to what they want, when they want!
Yoto has a wide range of content available to purchase through physical cards, as well as fresh, free audio through Yoto Daily.
Top 2 Ad Creative of Yoto: Music, Stories, Learning
Ad Details ：
Headline ：Much more than a smart speaker
Text ：Introducing a world of audio to kids through a unique, interactive audio platform, enabling kids to listen to what they want, when they want!
Yoto has a wide range of content available to purchase through physical cards, as well as fresh, free audio through Yoto Daily.
Top 3 Ad Creative of Yoto: Music, Stories, Learning
Ad Details ：
Headline ：Child friendly smart speaker
Text ："This smart speaker for kids is a godsend for modern parents" Fast Company
Revolutionising the way kids listen and learn through audio
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 347 | 303 | 216 |
| Popularity | 998 | 996 | 996 |
| Dimensions | 400 x 400 | 400 x 400 | 600 x 400 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 3 | 3 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Yoto: Music, Stories, Learning in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Yoto: Music, Stories, Learning's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yoto: Music, Stories, Learning, you can click the app name below to view related reports, or you can find more info in ASOTools.