YouTube Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YouTube's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YouTube.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YouTube
App Name : YouTube
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Google LLC
Publisher : Instagram,Facebook,eTarab Music,فيديو الى صوت - برنامج فصل الصوت عن الفيديو,تحميل الفيديو من الفيس بوك والانستا وحالات الواتس,世界未解之谜-科学探索发现人类世界历史揭秘,点泡泡 - Tap Tap Bubble
Total creative ads during the time period : 2,141
Duration : 1,957
Popularity : 150,125
Check ASO Keywords of YouTube
2. YouTube’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YouTube in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YouTube in the recent period. As of 2021-03-16, among the YouTube‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, YouTube's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, YouTube‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of YouTube
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YouTube. We can see some advertising trends.
Top 1 Ad Creative of YouTube
Ad Details ：
Headline ：Web Conference: Trattamento Sanitario Obbligatorio - Criticità della normativa e prospettive di riforma
Text ：Sempre più spesso la cronaca ci mette di fronte a eclatanti violazioni dei diritti umani nel corso di procedure di TSO.
Ne parleranno un medico e due avvocati, uno dei quali era il legale di parte civile nel processo per la morte di Mastrogiovanni e rappresenta oggi Dario Musso nell’azione da lui intentata.
Top 2 Ad Creative of YouTube
Ad Details ：
Headline ：أرامكو في ألمانيا - Aramcco In Germany منحة ثلاثة سنوات لدراسة التكوين المهني في ألمانيا Ausbildung
Text ：نسرين طالبة من بين الطلاب اللي وثقوا ببرنامج أرامكو للتكوين المهني بالمانيا التحقت بالبرنامج و قرات اللغة الألمانية للمستوى B1 تحصلت على عقد التكوين كملت الشركة الخدمة على ملفها و جابتلها موافقة مكتب العمل الألماني 🤗🤗و قدمت ملفها بالسفارة الألمانية و خذات الفيزا فريق عمل أرامكو يتمنى لها كل التوفيق و النجاح ✅ للإستفادة من منح وعقود شركة ارامكو يرجى الضغط على الرابط التالي: https://lp.aramccogermany.com/ausbildung/ ✅ وكيلنا في المغرب : 0522203832 // 0522207528 ✅ وكيلنا في تونس : 24668497 // 58772778 // 58778767 // 27276424 // 28285475 // 54778767 ✅ وكيلنا في فلسطين : رام الله : 0547085530 , نابلس : 0597341252 , الخليل : 0592686549 ✅ وكيلنا في الجزائر : 0774706943 // 0554940613 ✅ وكيلنا في مصر : 01202104313 // 0235691065 // 0235706017
Top 3 Ad Creative of YouTube
Ad Details ：
Headline ：
Text ：Want to learn the #science of the #TourdeFrance? Follow my #TDFscience for #physiology and #sportsmedicine insight! For #TDF2019, I will be tweeting daily about all aspects of #research on #TDF athletes and the science of pro #cycling . @LeTour @letour_uk #letour #TDF19 https://t.co/dowMSQiyP7
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 127 | 7 | 93 |
| Popularity | 884 | 857 | 650 |
| Dimensions | 640 x 276 | 720 x 405 | 1200 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Algeria | Canada,United Kingdom,Australia,United States |
| Language | Italian | Arabic | English |
Through the above analysis, we can see that the most effective channel for YouTube in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free YouTube's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YouTube, you can click the app name below to view related reports, or you can find more info in ASOTools.