Yummly Recipes + Shopping List Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yummly Recipes + Shopping List's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yummly Recipes + Shopping List.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yummly Recipes + Shopping List
App Name : Yummly Recipes + Shopping List
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Yummly
Publisher : Instagram,Facebook,Wanna One 2 Link 2,Anti-Theft & Full Battery Alarm,TV Remote Control for SONY,Raising Snail
Total creative ads during the time period : 140
Duration : 568
Popularity : 19,544
Check ASO Keywords of Yummly Recipes + Shopping List
2. Yummly Recipes + Shopping List’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yummly Recipes + Shopping List in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yummly Recipes + Shopping List in the recent period. As of 2021-03-15, among the Yummly Recipes + Shopping List‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yummly Recipes + Shopping List's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.82%,
Instagram's proportion is 37.28%,
Messenger's proportion is 23.9%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Yummly Recipes + Shopping List‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Yummly Recipes + Shopping List
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yummly Recipes + Shopping List. We can see some advertising trends.
Top 1 Ad Creative of Yummly Recipes + Shopping List
Ad Details ：
Headline ：
Text ：Perfect for grilling meat, fish, and poultry, the Yummly Smart Meat Thermometer can be personalized according to your protein preferences.
Top 2 Ad Creative of Yummly Recipes + Shopping List
Ad Details ：
Headline ：
Text ：It’s like insurance, for your meat. The Yummly Wireless Smart Meat Thermometer will get you the results you want, every time.
Top 3 Ad Creative of Yummly Recipes + Shopping List
Ad Details ：
Headline ：
Text ：It’s like insurance, for your meat. Introducing the Wireless Smart Meat Thermometer.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 131 | 131 | 162 |
| Popularity | 900 | 898 | 831 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Yummly Recipes + Shopping List in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Yummly Recipes + Shopping List's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yummly Recipes + Shopping List, you can click the app name below to view related reports, or you can find more info in ASOTools.