YY Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the YY’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YY.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of YY

App Name : YY

Logo

YY-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,全民小视频

Developer : 广州欢聚时代信息科技有限公司

Publisher : 猎豹清理大师,东方头条,今日影视大全,百度,车来了-实时掌上公交地铁,刘兰芳经典评书大全,图片搜搜

Total creative ads during the time period : 10,031

Duration : 1,319

Popularity : 1,120,689

2. YY’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser YY in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of YY in the recent period. As of 2020-09-07, among the YY‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, YY’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 68.3%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, YY‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 76.19%.

3. Top 3 Ad Creative Analysis of YY

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YY. We can see some advertising trends.

Top 1 Ad Creative of YY

Ad Details :

Headline :YY

Text :不敢相信!!!固原校花放松的方法竟然是直播跳兔子舞

Top 2 Ad Creative of YY

Ad Details :

Headline :偷偷下载,适合单身男生看的免费视频直播APP!

Text :

Top 3 Ad Creative of YY

Ad Details :

Headline :没有结婚的不能看,点开这个,让你停不下来~

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 137 310 293
Popularity 999 999 999
Dimensions 1280 x 720 172 x 120 172 x 120
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 百度 百度
Related Ads 51 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for YY in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free YY’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to YY, you can click the app name below to view related reports.