YY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YY
App Name : YY
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,头条穿山甲
Developer : 广州津虹网络传媒有限公司
Publisher : 猎豹清理大师,东方头条,今日头条,QQ浏览器 - 腾讯王卡，全网免流量,今日影视大全,图片搜搜,百度
Total creative ads during the time period : 10,000
Duration : 1,504
Popularity : 1,652,003
Check ASO Keywords of YY
2. YY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YY in the recent period. As of 2021-03-11, among the YY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 19.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.77%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, YY's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 26.34%,
西瓜视频's proportion is 4.72%,
今日头条's proportion is 2.92%,
WIFI万能钥匙's proportion is 0.72%,
快手's proportion is 0.05%.
In the date of 2021-03-11, YY‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 17.69%.
3. Top 3 Ad Creative Analysis of YY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YY. We can see some advertising trends.
Top 1 Ad Creative of YY
Ad Details ：
Headline ：没有结婚的不能看，点开这个，让你停不下来~
Text ：
Top 2 Ad Creative of YY
Ad Details ：
Headline ：YY直播
Text ：建议晚上一个人看！一次性看个够，想看的都有！
Top 3 Ad Creative of YY
Ad Details ：
Headline ：没有结婚的不能看，点开这个，让你停不下来~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 293 | 234 | 293 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 172 x 120 | 720 x 1280 | 172 x 120 |
| Creative Type | Image | Video | Image |
| Network | 火山小视频 | 百度 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for YY in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free YY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YY, you can click the app name below to view related reports, or you can find more info in ASOTools.