Z-City Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Z-City's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Z-City.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Z-City
App Name : Z-City
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : GEM Reward
Publisher : Instagram,Facebook,Mumbai Trains,Bible In Basic English Free - Offline BBE Bible,RTO Driving Licence Test,Kika Indian Keyboard--Emoji Sticker English Hindi,Coloring Book - Kids Paint
Total creative ads during the time period : 86
Duration : 165
Popularity : 6,350
Check ASO Keywords of Z-City
2. Z-City’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Z-City in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Z-City in the recent period. As of 2021-03-16, among the Z-City‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Z-City's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Z-City‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Z-City
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Z-City. We can see some advertising trends.
Top 1 Ad Creative of Z-City
Ad Details ：
Headline ：Get your #HuatAngpao now!
Text ：Scan your way to a #HuatAngpao with ZCITY! More info below:
Win up to RM 88.88 cash vouchers when you redeem your #HuatAngpao via the ZCITY app and get AMAZING discounts on your bill payments!
HOW TO REDEEM:
Step 1: Download the ZCITY app!
Step 2: Scan the #HuatAngpao poster QR code on ZCITY Facebook using the “Scan & Pay” button!
Step 3: Redeem your angpao on our #HuatAngpao microsite!
Download the ZCITY app and redeem your #HuatAngpao today for amazing discounts on bill payments!
#HuatAngpao #RewardsOnRewards
Campaign period: 21/1/2021 – 28/2/2021
Terms & conditions apply.
Learn more: https://zcity.io/huatangpao.html
Top 2 Ad Creative of Z-City
Ad Details ：
Headline ：Get your #HuatAngpao now!
Text ：Scan your way to a #HuatAngpao with ZCITY! More info below:
Win up to RM 88.88 cash vouchers when you redeem your #HuatAngpao via the ZCITY app and get AMAZING discounts on your bill payments!
HOW TO REDEEM:
Step 1: Download the ZCITY app!
Step 2: Scan the #HuatAngpao poster QR code on ZCITY Facebook using the “Scan & Pay” button!
Step 3: Redeem your angpao on our #HuatAngpao microsite!
Download the ZCITY app and redeem your #HuatAngpao today for amazing discounts on bill payments!
#HuatAngpao #RewardsOnRewards
Campaign period: 21/1/2021 – 28/2/2021
Terms & conditions apply.
Learn more: https://zcity.io/huatangpao.html
Top 3 Ad Creative of Z-City
Ad Details ：
Headline ：Get your #HuatAngpao now!
Text ：Scan your way to a #HuatAngpao with ZCITY! More info below:
Win up to RM 88.88 cash vouchers when you redeem your #HuatAngpao via the ZCITY app and get AMAZING discounts on your bill payments!
HOW TO REDEEM:
Step 1: Download the ZCITY app!
Step 2: Scan the #HuatAngpao poster QR code on ZCITY Facebook using the “Scan & Pay” button!
Step 3: Redeem your angpao on our #HuatAngpao microsite!
Download the ZCITY app and redeem your #HuatAngpao today for amazing discounts on bill payments!
#HuatAngpao #RewardsOnRewards
Campaign period: 21/1/2021 – 28/2/2021
Terms & conditions apply.
Learn more: https://zcity.io/huatangpao.html
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 37 | 37 |
| Popularity | 161 | 160 | 159 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 11 | 11 | 11 |
| Countries | United States,Australia,Canada,United Kingdom | United States,United Kingdom,Australia,Canada | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Z-City in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Z-City's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Z-City, you can click the app name below to view related reports, or you can find more info in ASOTools.