Zalando Lounge — Shopping Club Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zalando Lounge — Shopping Club's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zalando Lounge — Shopping Club.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zalando Lounge — Shopping Club
App Name : Zalando Lounge — Shopping Club
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Zalando SE
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis,MakeupPlus - Virtual Makeup,Montage Video Musique
Total creative ads during the time period : 10,000
Duration : 1,792
Popularity : 547,862
Check ASO Keywords of Zalando Lounge — Shopping Club
2. Zalando Lounge — Shopping Club’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zalando Lounge — Shopping Club in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zalando Lounge — Shopping Club in the recent period. As of 2021-03-15, among the Zalando Lounge — Shopping Club‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zalando Lounge — Shopping Club's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.9%,
Facebook's proportion is 25.03%,
Audience Network's proportion is 25.03%,
Messenger's proportion is 23.04%,
's proportion is .
In the date of 2021-03-15, Zalando Lounge — Shopping Club‘s network with the most ads is Instagram and its proportion is 28.3%.
3. Top 3 Ad Creative Analysis of Zalando Lounge — Shopping Club
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zalando Lounge — Shopping Club. We can see some advertising trends.
Top 1 Ad Creative of Zalando Lounge — Shopping Club
Ad Details ：
Headline ：
Text ：Nur für 4 Tage ab dem 1. November Under Armour bei Zalando Lounge. Jetzt kostenlos unsere App herunterladen und bis zu 59% sparen!
Top 2 Ad Creative of Zalando Lounge — Shopping Club
Ad Details ：
Headline ：
Text ：Nur für 4 Tage ab dem 1. November Under Armour bei Zalando Lounge. Jetzt kostenlos unsere App herunterladen und bis zu 59% sparen!
Top 3 Ad Creative of Zalando Lounge — Shopping Club
Ad Details ：
Headline ：
Text ：Nur für 4 Tage ab dem 1. November Under Armour bei Zalando Lounge. Jetzt kostenlos unsere App herunterladen und bis zu 59% sparen!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 7 | 7 |
| Popularity | 64 | 64 | 64 |
| Dimensions | 224 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Zalando Lounge — Shopping Club in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Zalando Lounge — Shopping Club's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zalando Lounge — Shopping Club, you can click the app name below to view related reports, or you can find more info in ASOTools.